Saving Bookstores

Larry Wilson with the Pasadena Star-News has a couple of ideas on saving the brick-and-mortar stores. E-books are really hot right now. So hot, some are predicting the demise of the print books and, thus, bookstores.

Here’s one suggestion:

Long troubled by Amazon - which, by the way, should be forced to man up and pay sales tax just like the bricks and mortars sooner rather than later - the few cool bookstores left are now being battered by ebooks.

One advantage physical bookstores have over virtual bookstores is this:

But there's one thing the independents can offer that cyberspace never will - author events. Book signings. Talks. Chances to sit in the same room with, or maybe even shoot the breeze with, your favorite writers.

Wilson suggests that bookstores need to start charging for author events. One store in California, Kepler’s, already charges.

Attendees at many readings are charged a $10 gift card, which admits two. (If they buy the author's book, it's free.)

As one person said: “"We're a business," the marketing manager of the Harvard Book Store told The New York Times. "We're not just an Amazon showroom."”

What do you think? Would you pay to hear an author speak? Would you only pay if it were a best-selling author? How about a new, local author?

P.S. Come back Saturday for another Mermaid Tale. I was asked when I planned to do another and I realized it’s been a year since I told a Tale.

Downside of E-Pubbing

E-pubbing is so fast and easy, anyone can do it. And millions do. More e-books than print books are being made. There’s no longer that middle gate authors had to get past (usually an agent or an editor) who blocked/opened the path from writer to reader. The process has been made relatively easy for those wanting to publish their own books.

But easy, fast, and money usually draw in people other than those wanting to get their books out to the public. It also draws in scam artists.

I read an article by John Naughton in The Observer called: Now anyone can ‘write’ a book. First, find some words… And by “find” he means it.

One of the most prolific self-publishers on the site is Manuel Ortiz Braschi. When I last checked he had edited, authored or co-authored no fewer than 3,255 ebooks. Mr Braschi is clearly a man of Herculean energy and wide learning, who ranges effortlessly from How to Become a Lethal Weapon in Two Weeks (£1.40) to Herbs 101: How to Plant, Grow & Cook with Natural Herbs (£0.70) while taking in Potty Training! The Ultimate Potty Training Guide! (£0.69).

How could he be an expert in all of those areas? He can’t. According to the article, Braschi is one of many spammers who

 "scrape" content from websites or, in some cases, actually lift entire texts, and republish them as ebooks. And, in a neat twist, each of these ersatz "books" can be marketed under several different titles as coming from different authors.

One “entrepreneur” is marketing a video course on how to post 10 to 20 new Kindle books every day by handing “the video course to your spouse, your assistant, your brother... heck – even hand it to your 10-year-old kid!”

The article claims Kindle self-publishing is “metamorphosing into a new kind of lucrative spam.” It even answers its own question as to why Kindle would allow this to happen:

 Could the fact that it takes a 30% slice of every transaction have anything to do with it? 

My question is: Can anything be done to stop this kind of blatant plagiarism? This is going to keep happening. It’s too easy for spammers to do and too lucrative for them to stop.

Author Carolyn J. Rose

 Today, author Carolyn J. Rose is guest posting. I can tell you a bit about Carolyn:

She grew up in New York's Catskill Mountains, graduated from the University of Arizona, logged two years in Arkansas with Volunteers in Service to America, and spent 25 years as a television news researcher, writer, producer, and assignment editor in Arkansas, New Mexico, Oregon, and Washington. She founded the Vancouver Writers' Mixers and her hobbies are reading, gardening, and not cooking. She's the author and co-author of ten novels, including An Uncertain Refuge, Hemlock Lake, The Big Grabowski, and Sometimes a Great Commotion.

But if you really want to know about her, go to her website. You’ll find she’s led a very interesting life and is really funny.

Please welcome Carolyn J. Rose.

Getting Past the Messages of Childhood

Whenever I plan promotional events or prepare an on-line post about a particular book or my thoughts on writing, those messages from childhood come blaring through my brain.

The same rules that enabled me to “work and play well with others” and earned me good marks in grade school can be barriers to successful promotion. So, a little modification is in order.

For example, a prime message was, “Don’t be pushy.”

If I bought into that 100%, I’d never ask if I could be a guest blogger or have my book listed on a particular site. I’d probably never post on a forum. Heck, I probably wouldn’t even admit that I’m a writer unless someone took me to a stark basement room and beat the information out of me with a rubber hose.

So I’ve spent a lot of time considering the difference between what’s “being pushy” and what’s “promoting your work.”

Pushy, I’ve decided, is cutting in line, taking someone else’s seat, or monopolizing a conversation. Pushy is being all about yourself at the expense of others. Pushy is demanding.

Promotion is presenting. It’s suggesting. That suggestion may be strong and it may be slanted, but it falls short of pushiness.

Another message was, “Don’t compare yourself to others.” The secondary message there was, “Never act superior or better than.”

I try to toe the line on that secondary message (although I’m only human) but comparisons are a tool of the writing trade, a form of shorthand, and a way to allow readers to connect quickly.

 Sometimes a Great Commotion is a humorous mystery that deals with environmental issues and takes place in a small town. In descriptive shorthand, I might say the book is in the vein of authors who write similar books. Not just like, not of the same caliber, but similar.

And then there was, “Don’t brag about your success.” That’s a tricky one because the definition of bragging, I’ve found, depends on the perceptions of those being bragged to.

Simply mentioning that I have a new book out might prompt some people to play the “you’re bragging” card. But not mentioning the book closes the door on promotional opportunities. So I try to seek venues where mentioning is appropriate, expected, encouraged, and welcomed. (Like, for example, Helen Ginger’s wonderful blog.)

Then there’s the message I find myself passing on to the high school students I deal with as a substitute teacher, “It’s not all about you.”

It’s tough to defend flaunting that rule—like I’m doing now as I write about myself—so I amend it to read, “It’s not all about you, it’s about the book, the characters, what you’ve learned about the writing process, and what others might find helpful or interesting.”

That shifts the focus just enough that I can shrug off the self-centered, self-conscious feeling and rev myself up to write a news release or answer a blogger’s interview questions or volunteer to teach a workshop at the library.

Finally, there’s this message, “It’s not polite to talk about money.”

Words to live by, then and now. I adhere to that message by making an effort to refer not to books sold, but to readers connected with. That makes promoting feel less like, well, panhandling, and more like getting acquainted with someone who happens to share my table at a coffee shop.

So, hey, let’s get a cup of coffee. And while I’ve got my wallet out, let me show you a picture of the book I just released.

Thank you Carolyn!

If you’d like to buy or see Carolyn’s latest book (isn’t the cover great!), check out An Uncertain Refuge on Amazon.

And you can get more acquainted with Carolyn and all her books on her website.

This was a very interesting post. Carolyn addresses what most of us wonder about - how do we promote our books without sounding haughty. After all, we think our books are fabulous and we want others to think that as well, but if we say that or push too hard, readers can be turned off. She’s told us how she accomplishes this feat. Do you have any advice you can contribute? Or you’re invited to ask Carolyn a question or two. She’ll be dropping by.

Book Review: Zor

Zor, by J.B., is a story of two men who meet in a bar and discuss philosophy. In fact, the subtitle of the book is “Philosophy, Spirituality, and Science”. The protagonist in the story is John Brewster, but the man driving the story is Zor. Through their discussions, Brewster’s life is changed.

Here’s the back cover blurb:

Where do you turn when life’s basic tenets become suspect? Such is the dilemma confronting Jonathan Brewster, a middle aged money manager from Boston, after his “chance” meeting with the Haitian dwarf, Zor.

Forced into a series of intense debates regarding negative ch’i, emotional additions, neuron networks, placebos, vipassana meditation, the collective unconscious, laws of attraction, sub-atomic entanglement, Nietzsche, metta, God and happiness; John is reluctantly drawn to a new reality.

Rising above his crisis of conscience he restructures his life for the greater good, only to be challenged by the ultimate betrayal

If I had met Zor in a bar, I would have run the opposite direction. Not because he’s a dwarf. Because he talks philosophy and spirituality and science, stuff I haven’t pondered or debated since college. Having said that, it was interesting to be the third-party reading their debates and discussions. For the most part, I kept up.

Brewster has a life outside of the bar and Zor. He has a wife and a job, but it is those meetings in the bar that bring him to life. And it is Zor who makes him examine his life. These discussions take him to the brink of everything: his life, his marriage, his job.

 I give Zor a rating of Hel-of-a-Writer because J.B. has written an interesting, intriguing, and intense book.

Amazon
Kindle
B&N

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FTC Disclaimer: The author sent me Zor. (The book, not the Haitian dwarf.) That did not influence my review (getting the free book, not Zor - and when I say, Zor, I mean the dwarf, not the book). Okay, if this disclaimer makes sense to you, then you will understand the book and you should get a copy.

An Exclusive Club

According to an article in the Los Angeles Times, there’s a new member of the million-Kindle-seller club. Author John Locke joins Stieg Larsson, James Patterson, Nora Roberts, Charlaine Harris, Lee Child, Suzanne Collins and Michael Connelly in having sold a million copies of his book.

What he did that set him apart is that he sold his Kindle books for 99 cents. That significantly lowers his royalty amount. If you price your books at $9.99, you would get almost $7 per book. But by pricing his books at 99 cents, he got only 35 cents per book. Even with that low percentage rate, he still made $346,500.

Keep in mind that he sold those 1 million books in five months. In the article, one person noted: "In fact, more people will sell less than 100 copies of their books self-publishing than will sell 10,000 books."

So, his is a great story, but keep in mind that it’s not the norm.

Kirkus Review Guaranteed

If you’re an author, you know that getting a Kirkus Review is a big deal. Being able to quote from a positive Kirkus Review can get you sales and prestige. Now, Outskirts Press, “the fastest growing self-publishing and book marketing company,” has a marketing option that will guarantee the author a review by a Kirkus reviewer.

Outskirts Press says the reviewer will “provide one hundred percent honest feedback that can be used by an author as a promotional tool.” They also claim:

"It's an excellent way for authors to quickly get people 'buzzing' about their books."

A full review of two to three hundred words will be ready within ten to twelve weeks and authors can use the review as they see fit: on the back cover of their books, on their own sites, in letters to agents, publishers, librarians or book store owners, or in any of their other marketing collateral.

Outskirts is not guaranteeing the author a positive review, but they do say:

 … even one praiseworthy phrase from a Kirkus reviewer becomes potent advertising copy for a new author's book.

You can read all about their new Kirkus Guaranteed Review service in their Press Release.

What do you think about this?

Book Review: Dancing in the Shadows of Love

 Dancing in the Shadows of Love by Judy Croome is my first e-book. I finally bit the carrot and downloaded Kindle to my computer, then downloaded her book.

On her blog, Judy describes Dancing in the Shadows of Love as “a novel of hope and mystery.” I would describe it as haunting. The women and their stories will stick with you long after you’ve put down the book. The world Lulu, Jamila and Zahra live in is foreign to me, but their emotions and fears and quest for love are not.

For me, it was like entering a strange world where things are a bit upside down and new to me, but each day I was compelled to go back and continue reading, to find out what would happen to them. Of the three women, Lulu is the one who threads their lives together. Lulu, an albino, has always been a victim of prejudice. She was even imprisoned for ten years for a murder she did not commit. Because of that betrayal, she learns to hate and distrust. It’s only after she is released and experiences love at the Court of St. Jerome that she begins to trust again. But is her trust deserved? In a synopsis of the book, Judy Croome wrote:

Nothing, however, is as it seems and Lulu discovers that love does not always wear the face of the one you yearn to call beloved.

For me, the pull of this book was the characters, the setting, the strange, new-to-me world and the unexpected turns the story takes. I suspect I’ll read it again, just to visit Lulu, Jamila and Zahra.

Dancing in the Shadows of Love
Kindle

For anyone wanting to know more about Judy Croome and Dancing in the Shadows of Love, check out Judy’s blog.

To promote her book, Judy is giving away some great prizes, including a critique of your manuscript, with 3 months post-critique mentorship, an Amazon voucher and books and all kinds of stuff. You have until the end of this month to enter.
You can also check out the book trailer.

I give Dancing in the Shadows of Love a rating of Hel-of-a-Writer. I’m definitely amazed by Judy Croome’s writing.

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FTC Disclaimer: Judy Croome gave me a copy of the book, but this did not influence my review. She did not even request a review. But isn’t it something that a woman in Johannesburg, South Africa, can write a book and in a couple of clicks I, in Texas, can be reading that book within minutes (seconds if I’d known what I was doing). If I’d had an iPad like my husband, I would have finished it a whole lot sooner. Maybe next year. Christmas is only about a half year away!

A Blanking Good Book

By now, I assume you’ve heard about THE book, Go the ____ to Sleep by Adam Mansbach. I’ve not read it, but it’s all over the news, including The New York Times.

An article in the NYTimes described it as an “irreverent and foulmouthed parody of a children’s book, written in rhymey verse with profanities sprinkled throughout, giving frustrated voice to a universal problem for parents of small and stubborn children.”

One thing you might not have heard is the tale of the publisher, Johnny Temple of Akashic Books, a small operation in Brooklyn. Temple received an email proposal and almost shrugged it off, but instead sent it to his wife, who responded with the words, “I’m weeping.” Then a friend with the New York Public Library told him he absolutely had to publish it.

Once the buzz came out about the book, other major publishers tried to license the rights to the book, even offering Temple close to $1 million. He turned them down and it looks like that’ll pay off for him.

… Akashic has already printed nearly 300,000 copies and sold more than 50,000, many in preorders, since the book does not officially go on sale until next week. It has already spent 43 days in the Top 100 on Amazon.com, reaching the No. 1 spot weeks ago.

And that’s despite a few stores refusing to carry it, even though a moon on the cover hides the “offensive” word.

You can’t see me, but I’m holding up a champagne glass to Mr. Temple and Mr. Mansbach. Good for both of you!

Author Bob Sanchez

 Bob Sanchez is the author of When Pigs Fly, (an iUniverse Star book), Getting Lucky, and Little Mountain. He’s also Nonfiction Editor of The Internet Review of Books and is active in the El Paso Writers' League, and the Internet Writing Workshop. And today he’s here on Straight From Hel. I enticed him to stop by on his book tour for Little Mountain.

I’m excited he’s here because not only is Bob an excellent writer and blogger, he’s very willing to share with others his experience diving into the publishing pool.

Please welcome Bob Sanchez.

The Little Mountain of Publishing

Thanks so much for hosting me on my tour, Helen!

My promotional focus has changed with the publication of Little Mountain, my third novel. Some of this is due to where I live, far from a population center where I can readily drive. A couple of years ago I drove 120 miles round trip to do a reading at a library. They’d even put my name up in a big marquee, but I sold only two copies of my book. It was fun reading to a pair of nice librarians, but at that rate having a bestseller would have bankrupted me.

The hard fact is that writers can’t control how many books we sell—inducing guilt trips among friends and relatives will only take us so far. What we can control is expenses, so that when revenue comes in it won’t seem like such a drop in the bucket.

 My first two books had cost me around $1200 each at iUniverse. Yes, they provided various services that were by and large adequate. But Little Mountain cost only $39 at CreateSpace and could have been free. I paid a local graphic artist $150 to create my basic cover design. An excellent local writer gave the novel a final pass in exchange for my doing the same for her. As for the ebook version, I learned how to do it myself for free.

Next, I’m not doing any book signings that involve driving out of town, unless other business takes me there anyway. I’m doing no mass mailings. For When Pigs Fly, my first book, iUniverse persuaded me to spend an amount I’ve tried to forget to email an ad to 500,000 book buyers, and the campaign barely nudged my Amazon ranking. (If you’re looking for a sinkhole for your excess cash, buy into an online ad campaign.) The last I heard from iUniverse was an email wanting me to spend $12,999 to turn my book into a screenplay. My reply: “You've got to be kidding me. No thank you.” I never heard from them again.

So now I focus on cyberspace: blogs, virtual tours like this one, meeting new people online usually one at a time. I ask people for Amazon reviews or for permission to quote them when they tell me something nice in an email. If they decline, which no one has done yet, that’s perfectly okay. My email signature reminds people about my blog and my books, costing me nothing. I use Twitter and Facebook sparingly so far. Part of that has been that it’s time-consuming, and part is that it’s hard to strike the right balance. Don’t do it at all, and you’re selling yourself short; do it too much, and you’re seen as crass. As time goes on, I’ll gladly share my experiences with you.

What do the rest of you do to promote your work?

I hope you’ll visit all the great blogs on my tour. Please post a comment for a chance to win an ebook or signed paperback copy of one of my novels. And thanks for visiting!

Thank you Bob!

If you’d like to know more about Bob’s latest book, you can purchase/check out Little Mountain on Amazon.

Before you do that, though, leave a comment and share your ideas for promoting your books.

Book Review: Women on the Verge of a Nervous Breakthrough

 Women on the Verge of a Nervous Breakthrough by Ruth Pennebaker takes a unique perspective on a family of three generations living together. Joanie, the woman in the middle generation and the bread-winner, is dealing with her ex-husband who’s having a baby with his girlfriend, her mother who’s moved in with her for financial reasons, her daughter who’s experiencing her horrible teen years, and a co-worker who’s putting the moves on her.

The tale is often funny, sometimes rather heart-breaking, and will make most of us glad we’re not Joanie. But don’t think Ivy, the grandmother, or Caroline, the daughter, are out to get Joanie. They’re just living their lives, trying to survive like everyone else. Caroline is trying to be something other than the invisible girl at school. Ivy wants to be seen, too, as a whole person, not an old person having to live with her daughter. Pennebaker has even drawn the ex-husband’s girlfriend as a three-dimensional character with her own problems and fears.

Each character is well-drawn and believable. I think it doesn’t matter whether you’re young, older, or the generation in-between, you would like the book and identify with the characters. (Although if you buy it for your daughter, I recommend you read it first since it does have some language and scenes you’d want to check out.) But no matter which generation you identify with, you’ll find yourself wondering if they can ever come together. Women on the Verge of a Nervous Breakthrough is character driven and the three main characters are up to the drive through the hills and valleys of life and family.

Women on the Verge of a Nervous Breakthrough
Amazon -- paperback or Kindle
Barnes & Noble - paperback and Nook

I give Women on the Verge of a Nervous Breakthrough a rating of Hel-of-a-Story. It’s a book I wish I’d written.

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FTC Disclaimer: I bought Women on the Verge of a Nervous Breakthrough with my own money. This did not influence my review, only my pocketbook. I was early to a meeting, so I stopped at a bookstore and wandered the aisles. The author’s name on the book caught my eye since I know her from way-back but haven’t talked to her in quite a while. Another thing that caught my eye was the Discussion Questions at the back of the book. By adding just twelve questions, Pennebaker has made this an easy choice for book groups. I think that’s something to think about when you’re writing your own book.

Bookstores are Adapting

Some of you may remember a bit of a rant I went on about Bookstores last month. In that post I said:

if bookstores want to stay “the primary vehicle for book discovery” they need to totally revamp their thinking.

Well, people listened to me! Okay, they never even heard of me, but some bookstores ARE taking the initiative to save themselves. Yay! I love bookstores.

Publishers Weekly has an article about how some bookstores are developing new concepts of what a bookstore is. They are reimagining their stores.

"I think there's hope," said events director Karen West of Book Passage in Corte Madera, Calif., which is considering adding an Espresso Book Machine to offer self-publishing to those at the store's writing conferences.

HugoBookstores, which has three locations in greater Boston, will begin testing knitting next month. … co-owner John Hugo decided yarn could be the right sideline.

Bluestockings in New York City, for example, has begun commissioning cards from local artists, while [Words] in Maplewood, N.J., stocks T-shirts from all nine local elementary schools.

At McLean & Eakin Booksellers in Petoskey, Mich., manager Matt Norcross does tech seminars for customers to show them how to download a digital e-book and associate e-books with his store.

At Village Books in Bellingham, Wash., co-owner Chuck Robinson has begun selling iPads through an agreement he worked out on his own with a local Apple dealer, who built a kiosk in his store.

What ideas do you have to keep bookstores relevant and in business?

Author Andy Straka

I belong to an online list (and Facebook group) called Murder Must Advertise. Recently, author Andy Straka sent a message about his experience with moving his traditionally published books into the e-world. He not only has his books in e-form, he’s been experimenting with the sales price of those books.

It was an interesting post, so I emailed and asked if I could re-post it here on Straight From Hel for those of you who aren’t on the MMA group. He said yes …

So, please welcome Andy Straka.

Experimenting with E-Sales

Like many previously published authors (traditional--or are we supposed to call it "legacy" now?) I've been somewhat slow to move into ebooks. I control the rights to my backlist of five titles. My books have been formatted and available on just the Amazon and the Nook since last November, but I've been busy writing, not paid much attention to them, and done no promotion whatsoever. I haven't even had time to deal with Smashwords, or whatever. I've been selling an average of twenty ebooks a month until the beginning of this month. (Pretty pitiful, I know, but hey, they're all found sales, as far as I'm concerned, requiring very little, if any effort.)

Since I have three new books coming soon--one novella, a new standalone thriller, and a new "Adult Fiction for Teens" edition of my first book--I decided three and a half weeks ago to try lowering the price of my five ebook titles to .99 each, just to see what happened as I begin some promotion work this summer. In looking at the numbers, I figured I had to increase my sales to 120 copies per month to match the small income I was receiving from the same books at $2.99. (Remember, these are all backlist titles. The latest book came out in Sept 2009.)

The experiment has been a success. I've sold over 400 copies in the last three weeks, and if current trends continue will easily eclipse 500 copies for the month. A number of these titles sold in excess of 10,000 copies when they were first released years ago, but to have them find new life as ebooks is especially gratifying. I can't wait to see how things develop as my new books are released over the course of the next few months. Not sure if I'll keep these backlist books at .99 or not. (I'd appreciate opinions on that.)

 Thank you Andy.

Publisher's Weekly has featured Andy Straka as one of a new crop of "rising stars in crime fiction." His books include A WITNESS ABOVE (Anthony, Agatha, and Shamus Award finalist), A KILLING SKY (Anthony Award Finalist), COLD QUARRY (Shamus Award Winner), KITTY HITTER (called a "great read" by Library Journal), and RECORD OF WRONGS, hailed by Mystery Scene magazine as "a first-rate thriller.

Book Review: Storms & Secrets

 Storms & Secrets by Ann Summerville is the tale of Heather, an English woman who falls in love with a cowboy and marries him, only to have him leave her and head home to Texas. Tired of waiting for him to return, she hops on a plane and follows. Being a proper British lady, she’s not prepared for the Texas heat, quirky but friendly people, and a husband who not only won’t talk with her, he avoids her.

She’s given herself two weeks to talk her husband into coming back to England. She becomes close to those who befriend her, including the man who gives her a ride from the airport after her husband is a no-show. But the days go past and she’s no closer to getting her husband back. In fact, things become more and more complicated.

The author, Ann Summerville, was born in England and now lives in Fort. Worth, so she definitely knows both areas. I don’t know how long she’s lived in Texas, but I felt she got the characters right. Some were strange, some were friendly, some were quirky (those I think she patterned after my relatives). It was interesting to see Texas through the eyes of Heather.

I learned to really like Heather as she begins to like Texas and the new friends she’s made. If she stays in Texas (and you’ll have to read the book to find out if she does), I could see her adapting and become a Texan, in which case she would not wait for her husband to come to her to talk. Like any good Texas woman, she’d take a cast iron skillet to the side of his head, knock him out, tie him up, give him a piece of her mind, and keep him gagged so he couldn’t talk back while she ate some scones. I’m just saying…

I’m just saying I liked Storms & Secrets enough to give it a rating of Hel-of-a-Story, since this was the first book I've read where I cheered for the Brit in a stand-off with a Texan.

Storms & Secrets
Amazon paperback
Kindle
Barnes & Noble
Nook

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FTC Disclaimer: This book was sent to me by the author, but that did not influence my review, nor did she ask for a review. I was influenced by the twists and turns and interesting characters. And I actually would like to see more tales starring Heather. If you like a book where the characters push the story forward, I would recommend Storms & Secrets. Speaking of characters, I do believe the character Caroline was based on my Granny Murriel. That’s okay. She’s been gone quite a few years, otherwise, she’d be asking for royalties. Wait a minute, I’m a descendant…I’m just saying.

Royalty

No, not the Queen of England. I’m talking royalties from your book. Awhile back, Laura Eno sent me a link to a page on Brenda Hiatt’s website where Brenda has an ongoing account of various publishers/imprints.

She lists the average advance, the standard electronic royalty and the average earn-out. Where applicable, she’ll also list the advance range and standard print royalty.

She’s also looking for input from authors who’d like to add to her information. When she gets new info, she updates the list. Her latest update was in March of this year.

If you’re interested in reading through her list, link over to Show Me the Money! And if you have info she can add to her list, send it to her.

When you’ve done that, link over and say hi to Laura Eno. Thank you Laura.