An article in the NYTimes described it as an “irreverent and foulmouthed parody of a children’s book, written in rhymey verse with profanities sprinkled throughout, giving frustrated voice to a universal problem for parents of small and stubborn children.”
One thing you might not have heard is the tale of the publisher, Johnny Temple of Akashic Books, a small operation in Brooklyn. Temple received an email proposal and almost shrugged it off, but instead sent it to his wife, who responded with the words, “I’m weeping.” Then a friend with the New York Public Library told him he absolutely had to publish it.
Once the buzz came out about the book, other major publishers tried to license the rights to the book, even offering Temple close to $1 million. He turned them down and it looks like that’ll pay off for him.
… Akashic has already printed nearly 300,000 copies and sold more than 50,000, many in preorders, since the book does not officially go on sale until next week. It has already spent 43 days in the Top 100 on Amazon.com, reaching the No. 1 spot weeks ago.And that’s despite a few stores refusing to carry it, even though a moon on the cover hides the “offensive” word.
You can’t see me, but I’m holding up a champagne glass to Mr. Temple and Mr. Mansbach. Good for both of you!