Showing posts with label book events. Show all posts
Showing posts with label book events. Show all posts

Friday, October 18, 2013

Blogathon ATX


Saturday I'll be at Blogathon ATX. I'll be on an Author/Blogger panel from 10 a.m. To 11 a.m.
We'll be talking about blogging, online book reviews and guest bloggers/reviewers.


BlogathonATX is an annual day-long event facilitating blogging, collaboration, tech support and roundtable discussions led by Austin’s brightest blogging experts and social media enthusiasts. All levels welcome! Experienced Blogger? Come join your blogging colleagues and share information on the latest trends. New Blogger? We have a staff dedicated to helping you with technical questions as you ease your way into the blogging waters. Blog curious? Come see what all the fuss is about. While many people come to BlogathonATX to write, just as many come for all the other activities and great socializing.

If you live in the Austin area, come by Tech Ranch Austin for BlogathonATX:
9111 Jollyville Road, Austin, TX 78759

Twitter: @BlogathonATX
Hashtag: #BlogathonATX

Monday, August 19, 2013

Dr. Jeffrey Stuart Kerr

Today, I'm doing a post about Dr.Jeffrey Stuart Kerr -- author, pediatric neurologist, husband, father, and historian. When he started at Rice University, he planned on becoming a writer and historian, but practical consideration prevailed, and in 1984 he took his medical degree from Texas A&M University, then did a residency at Wake Forest University.

Since then, he, his wife and two (grown) children moved back to Texas and he now practices in Austin. He also writes.

Kerr spent 18 months researching, writing, and publishing his first book, Austin, Texas-Then and Now, a Finalist for the Writers League of Texas Book Award. To date, over 7,000 copies have been sold. 

The Republic of Austin (Waterloo Press, 2010), Kerr's second book, is now in its third printing.  

On July 15, 2013, Texas Tech University Press released Kerr’s third book, Seat of Empire: The Embattled Birth of Austin, Texas, a history of Austin’s tumultuous founding.


Here's a review snippet from True West Magazine:
"Seat of Empire is the most thorough history of the dynamic personalities, political intrigue and powerful self-interests of empire, nation building and manifest destiny that led to the birth of the Texas capital." True West Magazine

At the end of this post, you'll find information on how to win a signed hardback copy of Seat of Empire, as well as information on the upcoming Austin launch of his book.

Here's a brief excerpt from Seat of Empire: The Embattled Birth of Austin, Texas:
In the fall of 1838, the tiny hamlet of Waterloo, Texas welcomed the most important visitor in its brief history.  At the time, the town had not yet even been incorporated, Congress not taking that step until the following January.  Lying farther up the Colorado River than any other Anglo settlement, Waterloo presented a humble appearance to the dignitary and his entourage. Only a few log cabins scattered around the mouth of Shoal Creek greeted Willis Avery, James C. Rice, and four other Texas Rangers along as guardians against Indian attack.  The Reverend Edward Fontaine, friend of the important man, accompanied the group, and may have had his slave Jacob with him. Commanding the greatest attention, however, was the Georgia native, San Jacinto hero, and highest ranking member of the entourage, Mirabeau B. Lamar, Vice-President of the Republic of Texas.
            Lamar coveted the presidency.  He seemed fated to get it.  His most formidable political opponent, President Sam Houston, was constitutionally barred from succeeding himself.  Two other leading challengers, Peter Grayson and James Collinsworth, had incredibly committed suicide within two days of each  other.  On July 9th, while traveling through Tennessee, the unstable Grayson wrote a note begging his landlord to “pardon the frightful scene I have made in your house” and “blew his braines out with a pistol.” After Supreme Court Chief Justice James Collinsworth publicly announced his candidacy June 30th, he went on a drinking spree that culminated July 11th in his jumping or falling off of a boat into Galveston Bay.  Most people believed his drowning death was suicide.
            Lamar thus seemed a guaranteed victor in the coming election.  His friends, however, urged him to take nothing for granted.  In June Senator Albert C. Horton, a vice-presidential candidate, advised a trip west to court the frontier vote. Judge James Webb also saw political advantage in a western journey:
            It is the opinion of several of your friends with whom I have conversed,     that a trip up the Country would be serviceable to you.  I think so too-There is no telling what impression may be made on the minds of the people on the eve of the Election-you know by whom the effort will be made, if made at all, & you therefore know in what section of the Country to expect it-In Houston & all the lower part of the Country, there is no danger.
            Lamar evidently saw wisdom in his friends’ advice, for he made the risky journey.  Once at Bastrop he was well into dangerous frontier territory.  After leaving the town and crossing the Colorado River, the vice-president and his companions meandered through a lush landscape of tall grass and scattered woods before fording the river again and stopping at Josiah Wilbarger’s place on Wilbarger Creek.  The party then traversed Webber’s Prairie, passed Hornsby’s Bend, and paused to rest at Fort Coleman on Walnut Creek. The stockade most likely offered little protection.  After its abandonment the preceding April, local residents had quickly begun dismantling its walls and blockhouses to make use of the lumber in other construction projects. Once beyond the remains of the fort, the party waded through several more miles of grassland before reaching Waterloo.
__________
You can connect with Jeffrey Kerr on Facebook.

To win a signed hardback copy of Seat of Empire: The Embattled Birth of Austin, Texas, leave a comment. And if you live in central Texas, mark Thursday, August 22, on your calendar. Dr. Kerr is doing a launch for Seat of Empire: The Embattled Birth of Austin, Texas at 7 PM at BookPeople.











Thursday, August 08, 2013

Christine Verstraete

Hi Helen, thanks for hosting me during my Book Launch Blog Tour for Girl Z: My Life as a Teenage Zombie, which just released! Yay!

You're welcome, Christine! For those of you who don't yet know Christine, here's a bit about her:
Christine Verstraete is a big Halloween fan who enjoys a good scare or two. Her short fiction has appeared online and in anthologies including Timeshares and Steampunk'd from DAW Books. Her new YA book, GIRL Z: My Life as a Teenage Zombie released August 1. Stop by her website at http://cverstraete.com or blogs, http://girlzombieauthors.blogspot.com and http://candidcanine.blogspot.com.

Before you link over to her website or blogs, stick around here a little longer. I'm grilling Christine with questions about her books and writing.

Q: Zombies, romance, and humor -- how do you fit all these in one story?
Christine: Carefully… ha!
Well Becca, the 16-year-old protagonist is only a part-Z  (Zombie), so a teenager still has to have some kind of life, (or un-life?) right? Other than fighting off full Zs, she has this good-looking guy she's getting to know… And when you're in the worst of times, a little humor can't hurt, though she's not too fond of her would-be boyfriend's penchant for bad zombie jokes…

Q: You've also written a children's mystery, which has a sweet and definitely not scary storyline. Did you write it before you started writing zombies?
A: My kid's mystery was out originally in 2009 (how times flies!) and as a longtime horror fan, I've gradually been letting my stories get a little darker, but they still usually have some weird quirk or a touch of humor. I can't help myself.


 Q: The cover for My Life as a Teenage Zombie is scary looking. The dark eyes, which actually are looking in different directions, totally say "zombie"! (I love it.) Did you do the cover or have input on it?
A: I did make suggestions on the cover, but the eye wasn't my idea and I have to admit I wasn't sure about it at first… but it grew on me. Since one of Becca's "quirks" after turning part Z is a sometimes "twirly" eye, it makes sense. And it's memorable, right?

Q: You do both long and short fiction. Which is easier, book length or short story and why?
A: I don't know if I can call either one "easier."  I like writing short stories, but I noticed I tended to be starting them slower, as if I were writing a longer story. You have more leisure to explore things in a book or longer story that shorter formats often don't allow, but I do love both.

 Q: Tell us one thing about yourself that you've never talked about before, be it scary, funny, or happy.
A: I used to be afraid of the dark. Really. Must've been all those monster movies I watched or scary books I read. Had to be. I mean, that thing in the closet isn't real, right?

Q: Now, in one paragraph tell us what GIRL Z: My Life as a Teenage Zombie is about.
Sixteen-year-old Rebecca Herrera Hayes' life changes forever when her cousin comes home with a deadly secret—he's becoming a zombie, a fate he shares with her through an accidental scratch. Becca becomes a part-Z (zombie), with all the weird quirks and habits no girl wants to be noticed for. But time is running out… she needs to find something, anything, to stop this deadly transformation before it is forever too late...

Click here:

* Be sure to comment to win assorted prizes. Leave an email or website to contact you. Readers can see pix of the prizes on day 1 of the tour at GirlZombieAuthors

Links:
Blog: GirlZombieAuthors, http://girlzombieauthors.blogspot.com

BUY:
Amazon:  *Canada - China - France - Germany - India - Italy - Japan -Spain - US - UK
*** Don't forget to follow along the rest of the tour! ***
GIRL Z: My Life as a Teenage Zombie Book Launch Blog Tour - August 5-17
Monday, 8/5 - Marian Allen asks Why Zombies?
Tuesday, 8/6 - Armand Rosamilia, http://armandrosamilia.com/
Wednesday, 8/7 - GirlZombieAuthors, http://girlzombieauthors.blogspot.com
Thursday, 8/8 - StraightFromHel, Helen Ginger, http://straightfromhel.blogspot.com/
Friday, 8/9 - Dana Wright, ZombieGirlShambling, http://zombiegirlshambling.blogspot.com/
Saturday, 8/10 - GirlZombieAuthors, http://girlzombieauthors.blogspot.com
Monday, 8/12 - AR Von, Dreamz of Dragons, http://dreamzofdragons.blogspot.com/
Tuesday, 8/13 - B. Swangin Webster, Books, Shoes, Writing, http://booksshoeswriting.blogspot.com/
Wednesday, 8/14 - DB Corey, http://dbcorey.blogspot.com/
Thursday, 8/15 - Wrap-up - GirlZombieAuthors, http://girlzombieauthors.blogspot.com
Friday, 8/16 – Austin Camacho, Another Writer’s Life, http://ascamacho.blogspot.com

Saturday, 8/17 – Winners announced after 12 noon Central – GirlZombieAuthors, http://girlzombieauthors.blogspot.com

Thursday, November 08, 2012

Book Promotion Ideas

I thought I'd share a blog post I found. It's written by author Marja McGraw. It'll probably be interesting to those of you who are out actively trying to promote your books.

In this particular post: http://blog.marjamcgraw.com/2012/11/05/promote-and-create-with-abandon.aspx she talks about what she did at a recent vendor event. Plus, she provides pictures.

She has some interesting promotional ideas.

She makes her own bookmarks, including one with magnets so that it attaches to the page.

She has business/thank you cards designed specifically for her to leave on tables at restaurants or store counters.

She makes her own posters, as well as a heavy cardboard tri-fold corkboard signboard.

She has bags for sold books with stickers that she created.

She even made her own book trailers.

So things that you think will cost a fortune may be within your ability to do yourself.

Check out the post and see if there are ideas that you could do for your books and promotion.

Thursday, November 01, 2012

Book Clubs

How many of you belong to book clubs? If you're an author have you ever been the featured author for a book club? I've been looking into book clubs now that my first fiction is out. I'm not sure where to find local book clubs listed, but I plan to keep investigating.

I did find an online club. Well, actually, the book club found me through LinkedIn. This club is called The Book Club Reading List. It seems to have quite a few authors listed. I can't tell how many clubs it might have following it. Since the group is online, they have clubs that can "meet" via Skype, telephone or, if possible, in person.

If you want to look into it, here's the link: http://bookclubreading.com/about-us/
Note: It costs to sign on and get your book listed.

They send out a quarterly newsletter to their subscribers. I scrolled through some of the listings of books (they're broken down in categories). I'm not sure how many book club participants there are since I didn't see a single book that had any comments. And I didn't find a way to determine if any clubs had chosen books or how many clubs participate.

I think online book clubs would be great, but I also think in-person clubs would be better. You'd get more back and forth participation without everyone stepping all over each other. Plus, it's easier to veer off into related topics. And there's nothing like making an in-person connection.

Of course that may be just me because of my speaking and teaching background. If you'd rather attend a book club meeting online or by phone (or you want to do it in conjunction with in-person clubs), then you might check out the link above.

Monday, October 29, 2012

Texas Book Festival Update



2012 was another great year for the Texas Book Festival. Tons of authors, no rain, comfortable weather, lots of readers and book buyers, and much fun.

I'm one of three co-chairs of the Author Escort committee. We coordinate a huge number of volunteers who escort the authors from the Author Escort area to their events then to their book signings.

Last year we were located in a tent outside on Congress Avenue, right in front of the capitol. Problem was, it was so hot we all sweated and wilted. This year we were inside the capitol, which was great. The Speaker of the House generously offered his apartment. I don't think it's an actual apartment (I'm guessing here), but more of an area right next to the House Chambers. It was perfect. We had a large area for authors, moderators and escorts to gather with a kitchen, restrooms, chairs and tables, and a private elevator. I say, thank you, thank you to the Speaker for his generous offer.

In addition to my chair duties, I also got to moderate Steven Saylor's talk. Although I've read Steven's books, this was my first time to meet him. He's funny and sooo interesting. I just finished his latest book in the Roma Sub Rosa series, The Seven Wonders. This one is a prequel to his series set in ancient Rome and starring Gordianus. I definitely recommend it.

A really big thank you to all the volunteers, especially those who were the Author Escorts. And a thank you to all the authors who came. To the few who had to cancel because of the hurricane in the northeast, I hope you're safe and keeping dry.

If you didn't come this year, make plans to attend next year. There are books and authors for kids, adults and tweens. And if you want to volunteer and meet authors, remember to volunteer to be an Author Escort!

Thursday, September 13, 2012

Publicists

This past Sunday I had a two hour lunch meeting with my publicist. The ideas she comes up with are fascinating to me. Things that never would have crossed my mind.

Some of them are quite doable. Others are, in my mind, a bit far fetched. (I asked myself, sheesh, could I do that?)

The answer to that inner question is, well, I'll never know until I give it a try. The most important thing is that she has ideas and she knows how to set things up.

Have any of you used a publicist before? If so, what did she or he do for you? Were the results worth the cost? Could s/he make things happen that you could not? Or you would not have had time to do?

I think these are things to consider before you partner with a publicist. Is s/he experienced? Is s/he experienced in promoting an author? Does s/he have the time to devote to you and your book? Does s/he believe in you and your book?

And, of course, what will this cost you? What if, in the end, hiring a publicist costs more than you make off the book? Is it still a good idea because you got a lot more exposure than you could have arranged on your own? Will that make a difference when the next book comes out?

So many questions. And you probably won't have answers until after the campaign.

As I begin to do things to promote Angel Sometimes and Dismembering the Past, I'll try to keep you up on what my results are. At this point, my first speaking event is October 25. When the date gets closer, I'll remind you of the date, if any of you would like to come. And when it's over, I'll let you know how it went.

Also, I'm looking for someone who is not a member of the Heart of Texas chapter of Sisters in Crime who would like to read Angel Sometimes and write a review. HoTSinC has a monthly newsletter which goes out to members and is posted online. They will accept a review of a book by a HoTSinC member (me), but it needs to be done by someone outside of the group. Email me if you're interested.

Monday, July 09, 2012

Patricia Stoltey

I'm over on Patricia Stoltey's blog today. I hope you'll link over and leave a comment.

As I wrote the story of Angel Sometimes, I often felt like she was telling me her tale.

Does that happen to you when you're writing?

Friday, July 06, 2012

Stumbling Around

Karen Casey Fitzjerrell is the author of The Dividing Season, a blogger, and a good friend. She's also one of the authors featured in The Corner Café, an anthology of short stories. Her book, The Dividing Season, is fiction, but Karen's a stickler for getting everything right in her books, including the setting and history.

Stumbling Around
Karen Casey Fitzjerrell


Sometimes it pays to back track even though our society wants to operate on the unspoken rule of Full Throttle.

A few weeks ago, in order to save my sanity, I headed off to the Texas Gulf Coast for much needed rest and relaxation. I walked the beach, sipped chilled wine on the balcony and watched brown pelicans glide on warm Gulf of Mexico breezes. In a matter of days I’d down shifted to a more reasonable mode.

My mind drifted back to eight years earlier when I was on a similar mission of reconnecting with the truly important parts of my life. I had taken a side street off the main highway through Palacios ,Texas and literally stumbled onto a fiction writer’s gem: The Luther Hotel. The Luther, originally named the Tres Palacios Hotel, had been built 100 years previously. Not long after completion a Mr. Luther bought the money-strapped establishment and renamed it. At one time the hotel was the diamond of the Texas Coastline. Big money investors from cities like Chicago and New York regularly made the train trip to Texas to stay at The Luther. Back then the hotel claimed it had the longest front porch in Texas. The history of the place was so rich I knew without a doubt I’d include it in my novel, The Dividing Season, that I was working on at the time.



 So it was that on the fourth day of my May, 2012 sabbatical, curiosity overcame me. I drove the extra fifty miles to Palacios to see if the hotel was still standing. It was leaning with age the last time I’d seen it and there’d been a few major hurricanes to hit the coast since that time. I had no idea what to expect but when I rounded a corner and turned onto South Bay Boulevard, there she was standing as proud and lovely as ever. True, she was still leaning. The foundation had sunk at her outside corners, but her middle had a fresh coat of gleaming white paint and a two people were sitting in rocking chairs on the porch. I was delighted.

The two men on the porch turned out to be a new owner and his friend. I explained my mission and they filled me in on The Luther’s history of the last eight years. The hotel is now 108 years old and all her history is still tightly bound inside the rock-hard pine siding.

As an aside, one of the men mentioned a prisoner of war who’d worked at the hotel busing tables back during WWII. I gulped and asked him to please tell me more. As he talked, I couldn’t believe my good and great fortune. I’d been reading anything I could get my hands on that concerned WWII Prisoners of War in Texas. I’d known there was a camp in that same county, that prisoners were often given jobs in towns, but never dreamed I’d find such a connection to the Luther. There I was stumbling onto the perfect location and backdrop for my next book exactly as it had happen eight years earlier.

It was unfortunate that I hadn’t allowed more time to “explore” for I would’ve loved to have stayed the afternoon talking with the two gentlemen. But I gave the new owner a signed copy of The Dividing Season and donated one to hotel’s library. I promised I’d be back with notepads and laptop so I could pick and dig through the hotel’s archives one more time.

A week after I got home, the owner of the The Luther emailed me to order ten signed copies of The Dividing Season and added that he’d like to plan a wine and cheese book signing event. I was flabbergasted.

The moral of this little missive is threefold. One: I should never doubt the power of curiosity. Two: Give away books. You never know what will come of it. And, three: Every now and then let go of the throttle, get out of the chair, away from the computer screen and out into the world to explore and reconnect.

You just never know what you’ll stumble on.

Thank you so much, Karen, for coming to Straight From Hel to share your news about the wine and cheese signing party at The Luther for The Dividing Season. I think that's fabulous! The Dividing Season is available on Amazon in paperback or e-book.

Wednesday, March 07, 2012

Authors and Readers

In order for authors to gain readers, they have to connect with readers. And readers are more likely to buy future books of authors if they feel a connection with those authors.

But how do authors connect with readers?

I came across an article in USA TODAY that gives us an idea. The author of the article, Joyce Lamb, interviewed some authors to find out for us.

Here are a few ways:
Joan Swan: “When you consider blog tours, Twitter, Facebook, website maintenance, print ads, webzine articles, conventions, teaching seminars … there is an enormous amount of time invested in promotion.”

Tina Folsom: “…60% pure writing, 20% publishing tasks, including formatting/covers/dealing with retailers, and 20% promoting, including Facebook time, Twitter, writing newsletters, putting together and administering contests, interviews, blog posts, guest blogs. That's probably about two to three hours a day."

Cynthia Eden: "I spend a minimum of 15 hours doing promotional work each week (blog posts, social-network interaction, mailings, preparing ads, etc.), but when I attend a conference or when I'm preparing for an upcoming book release, those hours can (and do) definitely increase."

You can link over to read the full article. How about you? How much time do you spend on book promotion and connecting with readers? If you’re not yet published, do you think you’ll be able to keep up with the pace of writing and promoting at the same time?

Saturday, September 10, 2011

Unbound

I thought an article in the London Evening Standard was interesting enough to share with all of you.

A new venture called Unbound was launched from a glass-fronted hut at a festival.
Authors ranging from Terry Jones to unknown first timers were pitching their ideas for books they wanted to write, and interested readers were "buying in advance".
This coming Monday, it’s moving to another place where 10 authors will seek funding.
Authors pitch their book ideas on the Unbound site (unbound.co.uk) and readers are invited to pledge at different levels, each one attracting different rewards appropriate to the book. If enough money is raised, the author goes ahead and writes it and the supporters get their names listed in the back of the book as patrons. …

Readers who subscribe get access to the author's "shed" (or blog) during the writing of the book, a place where progress can be reported, early drafts circulated and fans can meet. Writers can connect with their readers and get an extremely attractive 50 per cent of the profits.
Unbound is trying to keep the idea from being too serious.
As well as digital, hardback and signed editions of the books, you can sign up for the launch party, author-selected goody bags, even lunch. Kahn-Harris, who is seeking funding chapter by chapter for his project The Best Water-Skier in Luxembourg, can offer you a postcard or souvenir from his trip, or even a signed picture of the eponymous water skier, if he's successful.
It all sounds rather fun to me. Wish I lived in London, so I could attend the event.

Wednesday, August 31, 2011

Texas Book Festival

I didn’t think I’d be posting about the Texas Book Festival this year (October 22-23), unless it was an “after-party” post about events I went to see. For years now, I’ve been the Chair of the events going on at the Austin Museum of Art. At that venue, we hosted a lot of art, architecture, and photography books and authors. But since the 2010 TBF, the Austin Museum of Art (AMOA) moved out of the downtown area, so we lost it as a venue.

That meant I no longer had a Chair position. As it turns out, TBF needed a third person to help chair the Author Escorts committee, so I’m back working. While AMOA was a one-person chair that needed around 20 or 25 volunteers over the weekend, Author Escorts needs three chairs, well over a hundred volunteers and one night of pre-training.

The good news is that those volunteers are the ones who “herd” authors, some local, some national. (The complete listing of this year’s authors is not up, but the lineup for the 2011 Gala can be found, starting on the home page.) They escort them to their event venue. When their talk is over, they escort them to the book signing tent. They make sure the author gets where he or she needs to go, has everything he needs, including nametag and water or coffee, and she doesn’t arrive late because she stopped to talk to another author and lost track of time. The volunteers get to meet and talk to authors, be they best-selling politicians or first-time authors.

Doesn’t that sound like a cool volunteer opportunity? If it does, you can go to the Texas Book Festival site and sign up for a shift or two. If you do, be sure you yell “hi” to me!

Thursday, June 30, 2011

Saving Bookstores

Larry Wilson with the Pasadena Star-News has a couple of ideas on saving the brick-and-mortar stores. E-books are really hot right now. So hot, some are predicting the demise of the print books and, thus, bookstores.

Here’s one suggestion:
Long troubled by Amazon - which, by the way, should be forced to man up and pay sales tax just like the bricks and mortars sooner rather than later - the few cool bookstores left are now being battered by ebooks.
One advantage physical bookstores have over virtual bookstores is this:
But there's one thing the independents can offer that cyberspace never will - author events. Book signings. Talks. Chances to sit in the same room with, or maybe even shoot the breeze with, your favorite writers.
Wilson suggests that bookstores need to start charging for author events. One store in California, Kepler’s, already charges.
Attendees at many readings are charged a $10 gift card, which admits two. (If they buy the author's book, it's free.)
As one person said: “"We're a business," the marketing manager of the Harvard Book Store told The New York Times. "We're not just an Amazon showroom."”

What do you think? Would you pay to hear an author speak? Would you only pay if it were a best-selling author? How about a new, local author?

P.S. Come back Saturday for another Mermaid Tale. I was asked when I planned to do another and I realized it’s been a year since I told a Tale.

Saturday, October 16, 2010

The Festival is Here

Yikes! The Texas Book Festival starts today.

For me, that means looong days and artists and writers and photographers and their books. Oh my! It also means I won’t be online this weekend.

I want to say thank you to all the volunteers who have signed up for the events at the Austin Museum of Art, where I am. You are amazing.

We’ve made changes this year. We’ve moved AMOA’s Green Room – the authors’ gathering spot. Hopefully, this one will be a bit more convenient for them. We’ve also changed where the authors sign. In the past, the AMOA authors signed there at the Austin Museum of Art. This year, they’ll sign in the gigantic Authors Signing Tent (which has been relocated closer to AMOA, as has the C-SPAN tent).

So, come on down to the Texas Book Festival on and around the capitol grounds. Be sure to check out the Music tent and the Cooking tent and the Exhibitors…and, of course, AMOA.

Sunday, June 13, 2010

The Texas Book Festival Gears Up

This past Thursday was the first official meeting of the volunteer Chairs for the Texas Book Festival. Our first business meeting is mostly a get together to meet any new Chairs, find out what everyone’s in charge of, see the preliminary layout of tents and rooms, and see what we can squeeze out of Clay, who’s in charge of authors.

We got nothing out of Clay, except that he has about half of the authors lined up. Clay works hard to bring both big named authors and upcoming authors to the Festival. In addition to phone calls, emails, in person talks, he spends about a month in New York every year talking to agents and editors and authors.

If you live in Texas or plan a trip to Austin, put October 16 and 17 on your calendar. This will be the 15th year for the Texas Book Festival. It’s held on the grounds of the Texas State Capitol, the streets surrounding the capitol and in nearby venues. Since 1995, the Festival has contributed more than $2.5 million in grants to Texas public libraries.

In case you’re wondering what it costs for you to spend the weekend with 200 authors, the answer is nothing. It’s free to the public.

If you live nearby or are coming, consider volunteering a couple of hours. Running the Festival takes over a thousand volunteers who can go online and pick what they’d like to do and when. The volunteer needs will go online probably next month, so keep an eye on the Texas Book Festival site. (And look for the Austin Museum of Art - the venue that I chair. I’ll be submitting my time slots and number of volunteers I’ll need.)
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Wednesday, December 23, 2009

2009 Book Launches

The Independent out of the UK had a recent article which was subtitled: “…a look back at a year of surprisingly fancy book launches, international incidents, hip-hop Hamlets, schlockbusters, flopbusters and outsize blockbusters.”

I expected some “over the top” launches, but I guess the British are more refined than the US, even in their “schlockbustes.” There was, however, this:
In January, at Twickenham, Mills & Boon celebrated its new series of "Rugby Romances" with champagne, long-stemmed roses and waiters in bow ties, teeny tiny rugby shorts and, um, nothing else….
There seemed to be several duds, like:
Glen David Gold promised to make good on his promise to dress up in a French maid's outfit and serve tea to everyone at his publisher, Sceptre, in return for missing his deadline for Sunnyside. (As the year ends, I'm told, he's still to get his feather duster out.)

The festival was seemingly marred by Geraldine Bedell-gate, the author claiming that her novel The Gulf Between Us had been banned because it involved a gay relationship. But it turned out that the festival merely hadn't invited her.
Ah well, not all book launches can feature wizards or whip toting strippers.

What have you done to make your launch memorable?
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Sunday, October 04, 2009

Texas Book Festival Schedule

The schedule for 2009 is now on the Texas Book Festival’s website. Yay!

You can go online and start choosing who you want to go see and mapping out your walk from event to event.

Don’t forget to come visit me at the Austin Museum of Art. I’ll be there all day, both days of the Festival. To entice you to walk a couple of blocks down Congress Ave., here’s the AMOA lineup:

Saturday, October 31
11:00 - 12:00
Cecilia Thompson & Louise O'Connor
Images of America: Marfa

12:30 - 1:30
Wyatt McSpadden
Texas BBQ

2:00 - 3:00
Bob Ray Sanders
Calvin Littlejohn: Portrait of a Community in Black and White

3:30 - 4:30
2009 Texas Book Festival Poster Artist Keith Carter
Mod: Andrea Mellard

Sunday, November 1
11:00 - 12:00
Michael Marvins
Texas' Big Bend: A Photographic Adventure From the Pecos to the Rio Grande

12:30 - 1:30
Lance Letscher
Collage

2:00 - 3:00
Dan Winters
Dan Winters: Periodical Photographs

3:30 - 4:30
Ranch Gates of the Southwest

As Chair of the events at AMOA, I don’t get to see any of the rest of the Festival. That’s okay. We have fun, host the best writers, artists and photographers and have the best volunteers.
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Wednesday, September 23, 2009

There Are Book Parties, Then There Are…

Book parties. You and I might throw a book launch party -- at our local book store or wine shop or church or whatever would fit our book. We might have punch or a cake with our cover on it. Maybe a band or background music. We’d invite friends and sell books.

Then there’s Dan Brown’s book party.

That’s a horse of a different color, as they say in Emerald City.

Wanna know how to party like Dan Brown? You might want to read the Los Angeles Times article recapping his party.

He and a few hundred of his friends celebrated at Gotham Hall in New York on the day of The Lost Symbol’s release.
Symbols from the book's cover were projected high on the walls. Catering staff wore bright white George Washington-style wigs. "Lost Symbol" cocktails were offered in oversized martini glasses, followed by champagne for toasting. Delicious finger snacks came by. A White House cake was on display, then sliced up for dessert.
In addition to a few hundred of his friends, there were some others there.
… Random House's biggest bigwigs -- Knopf-Doubleday Publisher Sonny Mehta and Random House CEO Markus Dohle -- were there, getting thanked by Brown from the stage.
Carolyn Kellogg, who wrote the article, likened the event to the Oscars. Brown cracked jokes and thanked everyone.
What he said, mostly, was thank you. He thanked everyone in the food chain of his book, from his wife, Blythe, to his agent to the audiobook crew and the production staff.
Kellogg noted that his talk and book launch had more in common with the Oscars and the movie industry than just his long thank yous.
… the concern is that he's the only guy who's in the running. The movie industry couldn't survive on Meryl Streep alone; the publishing industry might benefit from nurturing more of its own demi-stars to fill out the program.
Nurturing authors other than the obvious best-sellers? Not a new concept. It’s something we’ve discussed before here on Straight From Hel. I love that Dan Brown has another mega-seller out. I want there to be sales of books. I love books. I love reading. I bought The Lost Symbol. I want to read different kinds of books. I can live without celebrity regurgitations and political tell-alls. I don’t want to live without authors whose series I love but who are in danger of being dropped because they’re mid-list, or new authors who must sell a mind-boggling number of books their first time out or they won’t get a second chance, or friends who’ve written beautiful but quiet books but don’t have a platform that will net them thousands of sales.

I’m with Kellogg. I hope the publishing industry nurtures authors who are not mega-stars. Dan Brown wasn’t a star until he became one. I hope the publishing industry keeps looking for new stars. There are lots of them out there working to be discovered.
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Friday, September 11, 2009

Volunteer Opportunity

If you live in Texas or will be visiting the Austin area on Halloween weekend, now is the time to volunteer to work at the Texas Book Festival. Now’s the time because it’s still early enough that the opportunities are wide open.

It takes around 900 volunteers to pull off the festival. You can work one or multiple shifts. You can choose what and where you want to work. You can work in the children’s tent, inside the capital, over in the Austin Museum of Art (with me). You can be an Author Escort or a monitor. You can work the Entertainment Tent or the Cooking Tent or the Austin Museum of Art (with me). You can work the signing tent, the volunteer tent, the bookseller’s tent, or the Austin Museum of Art (guess who heads up that venue?). You can ask to work where your favorite author is speaking.

You get to wear a special t-shirt identifying yourself as a Volunteer. You get to help set up and break down (and, man, do I appreciate those who help me set up and break down!), if you choose those shifts. You get free coffee as a volunteer. And once your shift is over, you can wander around, meeting people, watching panels and bands, buying books and getting autographs. Plus, you help out Texas libraries.

To whet your appetite for the Festival, be sure you check out the list of scheduled authors.

If you’re there and don’t volunteer for a shift at the Austin Museum of Art (with me), at least stop by and say hello.
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Wednesday, May 27, 2009

The Book Publicist

The National Post had an interesting article on Book Publicists, specifically Evan Munday, the publicist for Coach House Books.

In the article, he is working with an author, whose pub date is six weeks away and the author is already wanting the marketing to be over with so he can go on vacation.
The job of a book publicist is a thankless one. If a book does well, the author gets the credit. If it fails to get attention, it's the publicist's fault. The publicist's job is the opposite of the editor's. The editor's role is to be invisible. For the publicist, the more visibility, the better. That means connecting with writers, broadcasters, bloggers, critics, editors - right down to readers.
Munday is not a big fan of sending out scads of review copies. And even though newspapers are still the go-to source for book coverage, they’re not the only source.
More and more publicists, especially those working for smaller presses, have harnessed the Net to level the playing field. … Word of mouth: Ask any publicist, they'll tell you that's where it's at.
Another publicist, Penguin’s Stephen Meyers, goes in a different direction for promotion:
He has staged boxing matches, drinking contests and South African-style barbecues to draw attention to his authors. He insists that's essential because journalists "are looking for a good reason to write about a person who's generally perceived to be sitting in a room in front of a typewriter knocking away at the great Canadian novel or whatever," he says. "But that doesn't really make too interesting a story, especially if you have to pitch it 100 times a year."
For the rest of us, who don’t have publicists, what do you like to do to promote your books?
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