In the article, he is working with an author, whose pub date is six weeks away and the author is already wanting the marketing to be over with so he can go on vacation.
The job of a book publicist is a thankless one. If a book does well, the author gets the credit. If it fails to get attention, it's the publicist's fault. The publicist's job is the opposite of the editor's. The editor's role is to be invisible. For the publicist, the more visibility, the better. That means connecting with writers, broadcasters, bloggers, critics, editors - right down to readers.Munday is not a big fan of sending out scads of review copies. And even though newspapers are still the go-to source for book coverage, they’re not the only source.
More and more publicists, especially those working for smaller presses, have harnessed the Net to level the playing field. … Word of mouth: Ask any publicist, they'll tell you that's where it's at.Another publicist, Penguin’s Stephen Meyers, goes in a different direction for promotion:
He has staged boxing matches, drinking contests and South African-style barbecues to draw attention to his authors. He insists that's essential because journalists "are looking for a good reason to write about a person who's generally perceived to be sitting in a room in front of a typewriter knocking away at the great Canadian novel or whatever," he says. "But that doesn't really make too interesting a story, especially if you have to pitch it 100 times a year."For the rest of us, who don’t have publicists, what do you like to do to promote your books?