Wendy Coakley-Thompson wrote about his in the Examiner. The book is called The Obama Time Capsule: World History in the Making. It’s being done by Hewlett Packard (HP), so that right there should tell you it’s something totally new.
According to the Examiner, here’s how it works:
To make this book possible, HP is fundamentally changing the traditional publishing business model by utilizing an Internet-based platform that makes it possible to print customizable content on demand at low cost. By leveraging the Internet, publishers have fewer barriers to market - the need for large press runs and prepublication costs are removed. Additionally, by only printing what is necessary, excess inventory and waste are also eliminated. Once a book is purchased and personalized, the HP platform 'publishers the book' by uploading the customized pages to a designated print service provider (PSP), which then prints the book using HP's Indigo presses, where it is then bound and shipped directly to the buyer."What does this mean for this book, specifically?
Using HP’s POD technology, millions of Americans are able to personalize The Obama Time Capsule by interspersing their own names, photos and messages into the book, alongside the work of the world’s leading photojournalists, graphic artists and writers like Arianna Huffington and Joe Klein. In this way, each copy of The Obama Time Capsule is unique.Will people want to do this?
As of [Friday, May 22], Amazon.com lists The Obama Time Capsule’s sales rank as “#1 in Everything Else.”What about you? Would you buy this book with the idea of personalizing it and making it “yours”?