In order for authors to gain readers, they have to connect with readers. And readers are more likely to buy future books of authors if they feel a connection with those authors.
But how do authors connect with readers?
I came across an article in USA TODAY that gives us an idea. The author of the article, Joyce Lamb, interviewed some authors to find out for us.
Here are a few ways:
Joan Swan: “When you consider blog tours, Twitter, Facebook, website maintenance, print ads, webzine articles, conventions, teaching seminars … there is an enormous amount of time invested in promotion.”
Tina Folsom: “…60% pure writing, 20% publishing tasks, including formatting/covers/dealing with retailers, and 20% promoting, including Facebook time, Twitter, writing newsletters, putting together and administering contests, interviews, blog posts, guest blogs. That's probably about two to three hours a day."
Cynthia Eden: "I spend a minimum of 15 hours doing promotional work each week (blog posts, social-network interaction, mailings, preparing ads, etc.), but when I attend a conference or when I'm preparing for an upcoming book release, those hours can (and do) definitely increase."
You can link over to read the full article. How about you? How much time do you spend on book promotion and connecting with readers? If you’re not yet published, do you think you’ll be able to keep up with the pace of writing and promoting at the same time?
5 weeks ago