GigaOm wonders if publishers are missing the point on e-book prices. Lately, I’ve seen lots of people asking the same thing.
Publishers signed a deal with Amazon that allowed Amazon to cut prices if they wanted to. But they signed a deal with Apple that allowed the publishers to control their e-book prices. So…while Amazon cuts prices and sells many copies … publishers keep the same books at a higher cost on Apple and sell fewer copies. Meanwhile, independent authors publish their own books and usually set their prices low when they can and sell more copies.
According to the GigaOm article, publishers “claim that consumers are actually willing to pay more for the e-book version of a novel because of the convenience and other features that they get with an electronic edition…”
And yet, in the same article, a reader said:
Q: It’s hard to justify the purchase of e-books that are priced at $10 to $15 when you can buy the real book on Amazon used for $2 or $3. EQ
And here’s another kick in the gut for publishers:
Q: … high prices for mainstream e-books could easily convince more readers to try self-published novels from authors using Amazon’s Kindle publishing platform — since many of them are priced at $5 or cheaper. EQ
Of course, you and I out here in the real world already know that independent authors of e-books are making serious headway into the top sales figures already.
What category are you in? Keep prices low for e-books? Keep them all high? Give authors more input into the pricing of their books when done via an agent or publisher? Should authors jump from the publisher’s ship and dive into the self-publishing Sea of E-books?
6 months ago