… with new digital sales channels, devices, self-publishing solutions, and competition from nimble, born-digital businesses … publishers in 2011 will recognize the need to retool their organizations to compete in the next generation…. The peculiar combination of returns, high discounts, rotten inventory, and separation from your customers is just so... pre-electronic. [Andrew Albanese]Link over to read the full article, which also includes what they expect to be the big books of 2011. While I’m not so sure about the growth of POD, I do think ebooks and marketing through social media will continue to grow this year. What about you?
It's impossible to have a conversation about book publishing without hearing the term "social media," ,,, Look for much more in 2011 as the industry continues to redirect its marketing efforts away from business-to-business to business-to-consumer. [Calvin Reid]
Will 2011 be the year of the e-book for children's divisions? Some but not all publishers think so. [Diane Roback]
While there is little question that bestselling authors with clout will be able to demand more than 25% of net on e-books, for other authors it may be more watching and waiting. But as e-books continue to account for more sales, publishers can bet that authors and agents will grow more and more antsy about this issue. [Rachel Deahl]
The looming question is whether publishers and agents can designate open market rights in the digital world the way they do in print. [Rachel Deahl]
Print on demand and short-run digital printing will continue their methodical growth in 2011, a tribute to the technology's utility to publishers looking to keep backlist titles in print or quickly replenish out-of-stock frontlist titles. [Calvin Reid]
3 months ago