First, he presents things as-is at the start of 2010. Then he goes into the changes.
The best selling books continued to sell in record numbers, and niche works were able to find their audiences on a global scale. But the vast gulf of authors in the middle were selling fewer and fewer books. By the dawn of 2010, 95% of all books failed to sell even 5000 copies.According to his “history,” small publishers, independents, and self-published authors began making moves in 2010.
As direct sales increased in 2010, some of the independent publishers began to experiment with internal recommendation engines that drew correlative evidence for future purchases from the books a current customer already had. …Yesterday, Robb also posted Part 2.
And others took a more high tech route, including free electronic copies that connected to an online publishing community where readers could communicate directly with other readers based on common interest.
Here are some snippets from that post:
By September of 2010, many college students were taking a tablet to class, these students proved to be the vanguard of a new type of media consumption.It’s one man’s look into the future, but it’s very interesting. Zip over and read both posts. Or keep checking back here. I’ll try to keep you up on his crystal ball. I’d be interested in hearing what you think of his perspective.
The holiday season of 2010 proved to be the final year of one of the world’s largest publishing houses. … 2011 began with five major publishers. It would end with even fewer.
Across the world, students began to scan their text books and convert them into digital copies. … Astronomically high pricing paired with disparate technological standards between publishers and draconian DRM schemes served only to fuel piracy. In the eyes of students, text book publishers were “like evil corporations.”