A recent article in the Austin American-Statesman had some interesting ideas that I thought worth sharing.
The first one is from Tam Thompson, a publisher and writer, who scheduled an author signing at a local library. But there won’t be any copies of her book there. No, they aren’t missing. There just aren’t any copies of her book that she can sign. It’s a 60-page ebook.
Thompson will be printing out color copies of the title page of the PDF file and signing it for buyers.An author who is a firm believer in promotion,
Thompson is spending $7,000 on her e-book's promotion, much of it going to an Internet consultant and Web team who helped her set up a blog and a payment system for selling "Busy Sexy Body" online.It’s hard to say this will translate into sales. It’s too early to tell since the book is only about two weeks old (it had sold one copy as of the time of the news article).
Today, YA author Sarah Mlynowski is holding a virtual online party for her book, Parties & Potions. “There'll be virtual costumes and prizes for the online author chat.”
The news article lists some other ideas for authors to consider:
Other self-published authors (as well as many authors who are published by mainstream publishing houses) are promoting their work with blogs that supplement what's in the pages of their books.Here’s hoping the publishing world is headed into the best of times.
In recent years, some books have even been promoted in unexpected places like YouTube; video trailers have become an increasingly common way to promote a new book. Stylized titles, dramatic voice-overs and publicity blurbs are common in these videos. If they'd been around a few centuries ago, one might have begun, "In a world ... where it was the best of times ... and the worst of times."