Here are just a few of the things they noted:
30.2% of avid readers purchased 10 or more books within the previous 12 months
Avid book buyers skew older … and female.
Total estimated U.S. avid book buyers – 70 million
The #1 principal way of discovering new books? – Personal recommendations 48.2%
You’ll even find a slide that breaks down the genres and gives stats on which genre is bought most for an eReader.
There are 41 slides, so you’ll probably find something interesting or revealing. Let us know in the Comment section if something catches your eye or surprises you.