Suzanne Murphy, v-p and publisher of Disney Publishing Worldwide noted:
We were able to turn this around much faster than we would a print book, even though the e-book requires the same editorial care, copyediting, cover design, and all those things required for any good book”On December 20, they plan to come out with a second original e-book, this one a collection of four short stories starring zombie teens. It’ll be called: Generation Dead: Stitches: Stories of the Undead.
These titles are certainly not the old “Disney” books. Things have changed since the Bambi days. But then, so have teens and pre-teens.
To me, this says that Disney believes lots of kids and teens read on e-Readers and that’s where Disney is starting to invest its money. I wonder how many e-Readers will be under the Christmas tree this year? And how many of those will go to pre-teens and teens, pre-loaded by Santa with Disney books?