I came across an article on The Idea Logical Company that addresses this situation. Here are some snippets from it:
I think we’re going to see a US market that is 80% digital for narrative text reading in the pretty near future: could be as soon as two years from now but almost certainly within five.You can read the full article here.
Magazines and television networks and web sites are recognizing the reality that self-publishing ebooks is something they can do themselves without the complications (or revenue-sharing) that working with a publisher would require.
“… will publishers be able to persuade these non-publisher brands that it is worth giving up margin and some control to work with publishers in the years to come?
My questions are: What do you think? Will publishers survive? Will they survive, but be marginalized? Will publishers survive because they are the ones who assure e- and print books are edited and worth the money? Or will readers be the gate keepers and judge of quality via their wallets?