Well, Aaron Gilbreath, the author of the article believes publishers should band together to come up with an ad that will be equally enticing, but will make people want to buy a print book and chuck their eReaders.
Why hasn't America's publishing industry launched an ad campaign as seductive and aggressive as the Kindle's? Not to market front-list titles or authors, but to market the paper book form itself? In other words, sell consumers on the exclusive pleasures and qualities traditional books offer that e-books cannot.Can print book publishers do that? Is it possible? Is it too late? What do you think? What kind of commercial would you script and shoot?
If traditional book publishers want to survive, then their marketing departments better think of a way. And fast.