Huh? you say. According to the Wall Street Journal, he has amassed so many fans that his book has climbed the charts.
He, folks, has mastered the art of promoting via social media. Green “posted the title of his new book on Twitter, Tumblr and the community forum YourPants.org. An hour later, he upped the stakes by promising to sign all pre-orders and the entire first-print run, while also launching a YouTube live show.”
His fans responded by posting “hundreds of potential dust jackets for the book, which doesn't have one yet. They also turned to Twitter and Tumblr to discuss pre-ordering the books.” And thus began the climb of the book to the top of the charts.
You’re probably wondering, how many followers does this guy have?
Check out this chart from the article:
Weaving an Intricate Web: John Green's Digital Toolbox
Name of Web site Purpose Followers
1.Twitter Posts daily, often in response to 1.1 million
2.YouTube Has made nearly 900 videos with 526,000
3.Facebook Author updates but prefers other 62,000
4.Nerdfighters.com Hosts conversations about a variety 60,000
5.YourPants.org A forum to discuss the videos 27,000
6.Tumblr A fluid conversation in images or 26,000
Yep, yep. I’m probably second in all those places. Or I will be, as soon as I figure out why the NerdFighters are in YourPants. I’d better Tumblr a Twitter on Facebook and see if someone can tell me.