Despite the really cold weather NY is having, “more than 1,200 people attended the three-day conference, doubling last year's attendance.” According to the Los Angeles Times, “About 10.5 million people now own a dedicated e-reader such as Amazon's Kindle or Barnes & Noble's Nook.”
New e-Readers and new software are changing this ever-evolving area of publishing.
Copia, one company giving demonstrations at Digital Book World, is using new e-reading software specifically built to enable social elements while reading, such as sharing notes on the text. Blio, also demonstrated at the conference, will soon be preloaded onto Dell machines; it is particularly suited for displaying image-heavy books, like cookbooks and children's books — and it can be set to read a children's book aloud when parents are otherwise occupied.Now, it seems, publishers are scrambling to figure out how to market better than authors. And if they can’t, then who can? The Los Angeles Times suggests independent booksellers who are known for hand-selling books.
"I would love to talk to a publisher and say do you want to know who buys your book?" said Stephanie Anderson, manager of WORD bookstore in Brooklyn. "Because I could tell you that, and so could any bookseller in America."