Marketers are exploring a variety of formats, including sponsorships that give readers free books. Videos, graphics or text with an advertiser's message that appear when a person first starts a book or along the border of the digital pages are also in the works. Ads can be targeted based on the book's content and the demographic and profile information of the reader.Wowio Inc., a digital-book store, is already doing it. They’re selling ads in e-books downloaded from sites for reading on laptops or Apple’s iPad or Amazon’s Kindle. The ads you might see could be two or three pages of advertisement or some kind of freebie.
The movie site Fandango is … giving Jonathan Swift's "Gulliver's Travels," with three pages of Fandango promotions, to people who buy tickets on the site to the Jack Black movie "Gulliver's Travels," which opens on Christmas.Advertisers believe that consumers will accept the ads if it means they get the book for free. Wowio charges advertisers between $1 to $3 for each book downloaded. Does any of this money trickle down to the writer? That’s up to the publisher.
Will you, the author, have a say-so over whether and what kinds of ads go in your book? Probably not, but Stuart Applebaum, a spokesman for Random House, said:
"It's a nonstarter here without their assent, regardless of format," he says. "However, if our authors were ever to be agreeable to it, it might have some traction."This definitely affects authors. So right now, at the beginning of this idea/trend, what do you think about it?