Times may be changing.
David Nicholls’s novel “One Day” came out as a paperback original over in England. There are now 300,000 copies in print.
The lower cover price would make it more appealing to the 20-something target audience and buyers in general. Publication was held off until June not only to give the favorable press about "One Day" ample time to reach American shores, but to echo the summer setting of the novel. Then came word—here's the dumb luck part—that Anne Hathaway had signed on for the movie.While some agents see paperback originals as a way to sell at a lower price and thus draw in loyal readers, reviewers have a tendency to shun them and focus on the big hardbacks. But a few of the big reviewers are now covering the paperbacks.
Frances Coady, the vice president and publisher of Picador, the paperback imprint of Macmillan, said: "You have to ask yourself questions like, 'Is it better to sell 5,000 or 8,000 copies in hardcover and try to reinvent the book in paperback?'—which, unless there's some extraordinary piece of luck, is really hard to do—or 'Is it better to sell 50,000 in a paperback original?'"I know what my answer would be. I’m guessing it would also be the answer of a lot of you. But...maybe not. Tell us your opinion in the Comments section.