But that’s not what we’re talking about today when we say “commercials in books.” Now it’s…commercials…in books. The Wall Street Journal has an interesting article about this.
Maybe you won’t see them in print books. The WSJ tells you why:
But historically, the lack of advertising in books has had less to do with the sanctity of the product and more to do with the fact that books are a lousy medium for ads. Ads depend on volume and timeliness to work, and books don't provide an opportunity for either.E-books, however, are a different matter.
Google has taken the first steps in this direction. Its Google Books archive—a collection of over 10 million scanned books from the world's largest libraries—displays advertisements next to search results. It's a small step to imagine Google including advertisements within books, especially since its 2008 settlement over copyright violations with the Authors Guild. For its part, Amazon filed a patent for advertisements on its Kindle device last year. And Apple has recently entered the advertising game with its iAd platform for mobile devices.Right now on a lot of e-books you can read sample chapters for free. In the near future, that “free” may come with a commercial. Having commercials in books will also bring in a whole slew of new problems.
Ad agencies will be involved in creating a standard form for digital ads. Technology companies will be crucial to implementation. A new set of contracts will have to be created to manage these new costs, revenue sources and control rights.Link over and read the full article. It’s interesting, not just for this, but also for its timeline of the eReader.
As an author, would you mind having commercials embedded in your e-book? Or would it depend on your cut of what the company paid to advertise?