Here are a few quotes:
It's early yet, and the data are churny, but some see an unusual tech trend - led by mature users, 40 and above.And these are only snippets from the article. Feel free to link over and read the full article, called “E-readers are on the rise thanks to older readers.”
Fully 50 percent of all downloaded books are still free - but the e-books market is finally starting to be substantial.
Sony debuted its Reader in 2006, and since then has sold 10 million e-books …
About 1.5 million Kindles had sold as of December - and the world took note when Amazon said that on Christmas Day, it sold more e-books than physical books, for the first time.
E-sales rocketed to $117.8 million through April of this year, at an annual rate double 2009's. Americans now own an estimated 2.8 million e-readers - not counting computers, still the most common kind.
E-book users, Becker said, tend to earn more than $100,000 a year, be college-educated, and be very Web and social-media savvy...
The iPad is one potential game-changer. Another is the Google Editions eBook Store, scheduled to go live any moment now, Google-big, Google-strong, to square off against Amazon and other e-vendors.
What about you? Are you warming up to e-readers? We have one in our house. It’s my husband’s, so I’ve not yet read a book on it. He loves his iPad though.