The most interesting thing, to me, in his post came in the last paragraph:
These days, [book publicist Stacey] Miller identifies niche communities related to book topics and encourages authors to enter the comments section and become part of the discussion, linking back to their own book pages in the signature. In other words, book publicity is moving beyond the traditional reviewers and directly to the readers themselves.What Miller is saying is that the physical city-to-city book tour is out except for the big-name authors. The most common way to publicize your book is the blog tour. BUT, the newest way to promote your book is to do your research and find the most active blogs where readers are talking about your genre of book, get involved in those blogs by leaving comments and joining the discussion, and promoting your own book by leaving a link to the page or pages on your website where you list your books. This is the method this book publicist tells her clients to self-promote.
If you decide to do this, don’t expect a fellow commenter to click on your name which takes them to your profile where they have to scroll through your likes and dislikes to find your blog link which they’ll have to click and go there then search on the blog for your website where they’ll have to then find your book page or the page for your latest book and click to it. Miller says to include the link to your book page in your comment.
I’m not promoting my books, but I do leave a link to this blog after my name when I comment. If you don’t know how to do that, email me (mermaidhelATgmailDOTcom) and I'll show you how.