The Huffington Post noted that Simon & Schuster has launched their first Vook titles. Vooks combine book and video aimed, not at those over twenties, but at pre-teens and teenagers.
Scholastic’s 39 Clues is a major hit already.
Launched in September 2008, the action/adventure series follows siblings Amy and Dan on an action-packed, globe-trotting treasure hunt for the source of their ancestral power39 Clues is not just a series of books. There’s a website, games, prizes, collectible cards, audiobooks, a Steven Spielberg film deal in the works, and apps for the iPod and iTouch.
How popular is the series?
As reported in Publishers Weekly as of June, the 39 Clues web site had attracted more than 500,000 online game users from 191 countriesLots of other publishers and authors are racing to jump on the virtual wagon. As The Huffington Post notes:
Most of today's teens are online, and that's where publishing has to go if they want to reach them.