Saturday, March 13, 2010


How many of you have heard of SXSWi - South By Southwest Interactive? It’s a huge event here in Austin, Texas. Music, films, games…and publishing. Yeah, publishing. Bigwigs and semi-wigs and no-wigs come into town to discuss book publishing. Didn’t know that?

Most people don’t. Even I had forgotten it until I came across Peter Millers’ article in the LA Times. He was one of the panelists last year and will be there this year. Granted, I don’t subscribe to the Austin-American Statesman, our local paper. But you think there would have been a buzz on the Internet. If there was, I missed it.

So, why hasn’t there been a push to get the word out before the event? Or, perhaps, I need to plug into some news source that touts the SXSWi.

Since SXSW is huge and known around the country, I’d like to see the publishing side of SXSWi get more publicity. I’ll try to get ahead of it next year. And will let you know if I find a wrap-up report for this year’s event. Peter Miller did one last year, so maybe he will again this year.
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  1. Something that big and important you would think they would be promoting it everywhere. Sometimes I think organizers get so wrapped up in organizing, they forgot some of the important minor details.

  2. I've never heard of it - but that doesn't surprise me in the least. There's not much interest in that kind of thing in my small city. But you're right - I should have come across some mention on the Internet.

  3. The publishing side of SXSW doesn't seem to get much notice. The film and music side does. Hurt Locker, the movie that won the Oscar, premiered at SXSW last year, for example. It would be nice if the publishing side could get more notice, I think.

  4. And therein lies the problem. But that's always the case, it seems. Getting the word out about something is not easy.

  5. I didn't even know about it. But it does sound very cool. I'd love to read a wrap up post about it.

    Marvin D Wilson

  6. If I find one, Marvin, I will definitely post it. I'm looking forward to reading what happened.

  7. I would think 'The Hurt Locker' press would help the event, but not so, eh?

    Helen, you have an award on my blog!

    Southern City Mysteries

  8. The "interactive" part of SXSW is fairly new. I'm hoping the word gets out and it gets bigger.


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