Apparently lots of people are planning on reading it. The New York Times reports Knopf Doubleday Publishing Group is going all out to whip readers into a frenzy. Can adults be whipped into a frenzy? Never mind, don’t answer that all your erotica romance writers.
Twitter clues have been coming out since June 23rd. The Today Show’s Matt Lauer had to sign an agreement not to reveal what was in the book before he was allowed to read it and do a weeklong countdown to publication. Amazon is keeping their stockpile under 24-hour guard in a chain-link enclosure that requires two people for entry. The latest count is that Amazon had 70,000 advance orders by customers, putting The Lost Symbol in the No. 1 best seller slot on Amazon -- last week. At least half of all Borders stores plan to stay open until after midnight tonight so impatient readers can buy a copy of The Lost Symbol at 12:01 a.m. Walmart is offering a 52% discount on pre-orders. Barnes & Noble and Borders are giving a 40% discount. Knopf Doubleday will release the ebook of The Lost Symbol on the same day as the hard copy comes out.
The New York Times gives these few hints about the book:
Robert Langdon is the protagonist again; it is set in Washington; the action takes place over the course of 12 hours; it features a deep look into the Masons.I’m sort of looking forward to information on the Masons. My grandfather was a Mason. I have no clue what that means. Plus, I liked The Da Vinci Code, so as soon as DH is finished reading The Lost Symbol, I’ll snatch it up.