… while the online-only retailer doesn't release sales figures for the reader itself, its cultural impact was clear by late July, when USA Today announced it would include Kindle editions in its popular weekly list of best-selling books.What I liked about the article was that someone - finally - mentioned something else that’s shaping this revolution in publishing. The Espresso.
Where Kindle offers consumers a chance to buy some 350,000 books at the touch of a finger -- and then read them electronically -- the Espresso allows them to print a professional-looking paperback book in about the time it takes to drink a cup of coffee.Clearly, the Kindle and The Espresso have very little in common.
The smallest Kindle weighs 10.2 ounces. The Espresso weighs in at about 800 pounds. The cheapest Kindle costs $299. The cheapest Espresso, produced by On Demand Books of New York, goes for at least $75,000. The Kindle is all about virtual books and online transactions. The Espresso is about physical objects that consumers buy in person.Clearly, readers can’t carry The Espresso around or have one in their home to print out a book whenever they need something to read. But book stores can. No more having to ship books to the store. No more over-ordering and then returning books.
These two advancements, The Espresso and eReaders, offer what consumers want. For those who love the Kindle and other eReaders, they can get ebooks. For those who want the feel and smell of a book, there’s The Espresso which gives you a book literally hot off the presses.
There’s a lot more to the article, so click over and read it in its entirety. But it seems to me that these two technological advances are good for readers and writers. I’m actually looking forward to seeing one of The Espresso machines in action. Are you?