B&N not only wants you to buy e-books from them; they want you to come to their stores to do it. They’re now offering complimentary Wi-Fi service in all stores -- no fees, no charges. As they put it:
With complimentary Wi-Fi service in all stores, Barnes & Noble is like a home away from home. Stop by. Enjoy a cup of coffee or a light meal in the café. And be sure to bring your laptop or smartphone so you can check your email and browse eBooks in our new online eBookstore.Oh … to sweeten the enticement, they’ll let you download the FREE (all caps is theirs) B&N eReader app, which they say will work with iPhones, BlackBerries, PCs and Macs.
And! ... if you download the eReader right there from your computer as you read their email, you’ll get free eBooks.
Okay, clearly this was a sales pitch. Big time. But are all sales pitches bad? When we talked about this B&N vs. Amazon thing, some of you thought it was a good idea, especially since B&N’s e-reader seemed compatible with more versions of e-books. So, will you take advantage of this offer of free eReader software and free books and free WiFi in their stores? I’m thinking about it … I like books and I do like free.