The Denver Business Journal actually started off their article about this with:
CEO Dave Swanson says that no one could have foreseen the series of events that led to the tattered Yellow Pages publisher filing Friday for Chapter 11 bankruptcy protection …Seriously? No one? That’s because they didn’t talk to me. I could’ve told them.
I haven’t opened a Yellow Pages in years. Shoot, I don’t think I’ve opened the white pages in over a year.
I, like umpteen million other people, use the Internet.
You’d think Swanson might have suspected something.
… the company has been hit with double-digit drops in advertising revenue caused by Internet competition and the recession.No one? Seriously?
“I wish it would have turned out differently,” Swanson said. “No one could have put this into their economic modeling.”
How about you? Could you have predicted this?