What caught my eye was HarperStudio’s plans to use technology to encourage author participation in promotion and encourage sales. One thing they did was give their authors (they only plan to publish two books a month) Flip cameras and “asked them to start video blogging, opening up their writing process and cultivating an audience as soon as a book is acquired.” All authors have to start promoting themselves and their book as soon as they sign on, if not before. This may give them encouragement and support to do that.
But here’s the nudge from HarperStudio that caught my eye:
We're looking at multimedia packaging, such as including a DVD of Isabella Rossellini's Green Porno films along with her new photo book.Hmm. A bonus package.