The Lightning Source UK operation, founded in 2001, manufactured over 30,000 books on behalf of its publisher partners in its inaugural year. Less than a decade later, the company manufactured over two million books in 2008…David Taylor, President of Lightning Source, said:
"With print on demand, publishers are able to match supply to demand perfectly – no guesswork, no risk – and with predictable costs. Print on demand is no longer an option; it is a necessity."Gilles Biscos, President of Interquest, a market and technology research and consulting firm specializing in digital printing and publishing, added:
"Our preliminary data show that digital book printing will continue to experience rapid growth-15 percent to 20 percent annually in volume, both in North America and Europe-while the overall book market will remain flat."No matter what your opinion is of POD, you have to note that it’s being discussed everywhere.