Even when a book sells only five copies, self-publishers can still make money because cover design and other printing costs are covered by the author.Since it’s more difficult now to get a publishing deal with a bigger house, more writers are turning to self-publishing.
In 2008, nearly 480,000 books were published or distributed in the United States, up from close to 375,000 in 2007, according to the industry tracker Bowker. The company attributed a significant proportion of that rise to an increase in the number of print-on-demand books.Why is Print on Demand such a factor? The reason is in its name. Books are printed when ordered. Authors don’t print out a huge run (number) of books and then warehouse them with hopes of selling them someday. She compares the rise of authors turning to POD and self-publishing to the alternative route some filmmakers have taken:
Like young filmmakers before them who used YouTube and MySpace to promote their cinema arts, self-publishing is helping people get their words out.