If you’re thinking of self-publishing, I recommend you read David Carnoy’s December article in CNET Reviews. In fact, copy it and save it for future reference. After he gave up on getting his manuscript published by a big publisher, he started researching self-publishing companies. He eventually decided on BookSurge, owned by Amazon.
He titled his article, “Self-Publishing a Book: 25 Things You Need to Know.” After talking about his journey of deciding on a publisher, he goes through the tips. He starts out with: “Self-publishing is easy,” but tip #6 is: “Creating a ‘professional’ book is really hard.”
He offers bad news (“Even if it’s great, there’s a good chance your book won’t sell.”) and good advice (“Niche books do best.”).
He gives suggestions about how to spend your money, like “Buy as little as possible from your publishing company” and “If you’re serious about your book, hire a book doctor and get it copy-edited.”
And he tells the truth: “Self-published books don’t get reviewed” and “Electronic books have potential, but they’re still in their infancy.”
All in all, an informative article from someone who has first hand knowledge and a platform to share.
6 months ago