Okay, here’s a way to promote your book, but it may only work if you’re a well-known author or you have ties to a major site that can host you. But it’s worth looking at as a case study.
In this case, the author is Alexander McCall Smith (as in, No. 1 Ladies Detective Agency) and the major site is the Telegraph newspaper site (as in Great Britain).
Alexander McCall Smith is currently writing (or posting) his new novel, Corduroy Mansions, on the Telegraph site. He’s putting up the book chapter by chapter – one chapter per day. He started on September 13 and will put the last chapter online on February 13, 2009.
You can start reading now since the chapters are still available online. Heck, you don’t even have to read them since they’re available by audio – with the wonderful Andrew Sachs (Manuel in Fawlty Towers) doing the reading for you.
To make it more of an interactive experience, you can leave comments and Alexander McCall Smith responds to the comments.
And to make it easy, you don’t even have to go to the Telegraph site. You can subscribe to the daily chapters by email or feed. You can even follow the project on Twitter.
And they throw in another incentive – there’s a contest you can enter and the prize is lunch with the author.
There are other little tidbits, like a Corduroy Mansions widget you can put on your own site, or a link to Google Maps so you can locate Corduroy Mansions, or links to the illustrator of the book. The sidebar even has links to the characters, including Freddie de la Hay, the dog.
Anyway, when Lauren Fisher, Online PR Consultant, emailed me about this, I checked it out and thought it might be a good site for authors to look at to see if they could do something like it for their own books. Probably not this elaborate, but a scaled down version.
Do you think this online, chapter by chapter, with bonus features, book would work for ordinary authors? Would it work for you? Or do you already have to be a big name to draw in the readers?
6 months ago