It’s long and packed with stats, but here are some highlights.
… the vast majority of readers still like to read the old-fashioned way - 82% said they prefer to curl up with a printed book over using the latest in reading technology …
Women (85%) are more likely than men (79%) to say they prefer reading printed books.
Men (13%) are more open than women (8%) to reading books in other formats, as are 13% of those younger than age 30, compared to just 6% of those age 65 and older.
For nearly half (48%), the first thing that draws them to a book while browsing in a bookstore is the subject, followed by the author (24%) and the book's title (11%).
When asked what makes them want to buy a book, 60% said suggestions from friends and family members, while nearly half (49%) said they are influenced by book reviews.
More than half (52%) admit to judging a book by its cover, with younger respondents more likely to acknowledge a book's cover influences their opinion - 66% of those younger than 30 said they judge a book by its cover, compared to just 34% of those age 65 and older.
Most said they typically read just one book at a time, but a sizable 40% said they usually are reading between two and four books at once. Another 3% said they generally read more than four books at one time.
On average, 39% of respondents said they purchase between one and five books per year for themselves, while 26% buy between six and 10, 14% between 11 and 15 - 22% buy 16 or more books per year for themselves.
While most purchase books online (77%) or at chain bookstores (76%), nearly half (49%) said they also purchase books at independent bookstores.
You can read the full report or a summation of it. Either way, it’s interesting reading.