In other words, if you’re a publisher who uses Print On Demand technology and plan to offer a particular book that way, you’ll have to use Amazon’s BookSurge POD unit – and you’ll have to abide by Amazon’s pricing.
Computerworld called Amazon’s move “a further consolidation of power by Amazon as it continues to vertically integrate its book selling operations.” And said, “Few publishers can afford to not be listed there.”
Computerworld went on to say:
One competitor to BookSurge claims that the print-on-demand business' prices are already higher than those of competitors. ... This carrot and stick approach could allow Amazon to create a captive audience, allowing it to raise prices further for its print-on-demand services. That in turn could lead to higher prices for the books that consumers purchase at Amazon.com and elsewhere.
According to Publishers Weekly,
BookSurge has told [publishers] that unless their titles are printed by BookSurge, the buy buttons on Amazon for their titles will be disabled.
An unnamed head of a POD publisher said in the Publishers Weekly article that:
although the deal with BookSurge will be more expensive, he has no choice but to make the move since most of his authors expect their titles to be for sale on Amazon.
Book Square said that “Amazon is amassing what is essentially a secret army.”
This is definitely something all authors should keep up with.