Shanghai has come up with a way to get people to read. They've created subway-only libraries for commuters to check out and read. The idea is that a commuter will pick up a book at one station, read as s/he rides, then leave the book at another station.
"Special bookshelves are installed at the metro stations, containing rows books for the taking. There's no registration necessary, and no fee; readers are simply encouraged to make a small charitable donation when taking a book."
Apparently, the program is a hit. During rush hour, there tend to be lines of people at the bookshelves.
Most of the books are returned. Some are not. But that's okay. As a writer, I would like it that someone so liked my book, they decided to keep it. The people setting up the bookstations aren't worried about non-returns either. "Even if some books are not returned, we believe the overall benefit is worthwhile," a staffer told China Daily.