Last Thursday, I talked about hiring a publicist to help you do promotions for your book. This week, I thought I'd back up a bit and talk about actually getting your book into print, assuming you're going solo, without an agent.
If you don't have an agent or a publisher, then it'll be up to you to get your book into print. Getting it into an e-book is pretty easy. Amazon makes it pretty simple, so if you want to go the e-route first, then I would recommend you start there.
If you want to go first into print, it's not so easy, at least, I don't think so. But instead of just having your local printing shop print your books, I would recommend you look into Lightning Source.
There are tons of paperwork to fill out. And it can feel like a maze. But ... I recommend Lightning Source because they are the ones most bookstores order from. Whether you establish your own publishing company or sign on as an individual author, you will be included in their list of new books.
That, of course, doesn't mean bookstores will order your books. Most bookstores, let's face it, look for the "name" authors, not the unknowns.
But, let's say, you live in Texas and have a cousin in Oregon. The store there doesn't have your book on their shelves. Your cousin can request that they order your book for them. If more than just one person does that at that store, they might order a couple of extras to put on the shelf. You're now on their radar, even if it's just a small blip.
If you get your local bookstore to let you do a signing, they can order books from Lightning Source for the event.
Of course, I'm not saying you have to go with Lightning Source. But I think it has a lot of pluses.
5 months ago