First of all, Amazon just released the first book from Amazon Publishing. It's called "Jeff, One Lonely Guy". Why are they doing this? Well, because they can.
Amazon is jumping headlong into the business of creating content because, more than any other company, it has the potent combination of a massive base of customers and the vast technical underpinning with which to bring those customers new ways of consuming books, movies, and television programs. And as that content becomes ever more digitized, Amazon wants to call the shots as to how those books and programs are created, delivered, and sold.They're also now moving into movies.
Anyone can upload a screenplay or television pilot script to the Amazon Studios Web site, where Amazon and the community it's developed weed out the weakest and refine the most commercial, before the company commits significant financial resources to production.But more than anything else, Amazon in driving the changes in the book publishing world.