So many people are on Pinterest. I'm not one of them. I've got so much going on each day, I (and my family) celebrate if I eek out time to shower. I'm not on it, but I do know about it and have been to some writers' Pinterest pages or bulletin boards or whatever they're called.
Pinterest came on scene and rocketed to the number 3 social networking site. A lot of authors signed on, but from what I'm hearing, Pinterest does not like sites to be promotion-oriented. Some authors work around it by having one folder that contains their book covers. Other authors have gone way beyond that. They've created Pinterest boards that are solely devoted to a book. At this point, it would seem to be primarily YA authors who have figured out how to use Pinterest to promote.
Every folder on their Pinterest board is devoted to bringing their book and characters to life. They have a folder with photos from the area where a character lives. If the book is fantasy, they have pictures that bring that fantasy to life. If it involves mountain biking, they have photos of mountains and trails and bikes that the character would ride, etc. They have folders with scenes that help the reader see what the writer saw when he or she wrote a scene.
Readers come to the Pinterest page and immerse themselves into the book and characters and scenes.
Pinterest is now one of the things publishers look to when they are considering taking on an author. They look to see if the author is not just on Pinterest, but are the book and characters there? Are they promoting it? How many fans have pinned their pictures? How many fans have created Pinterest boards devoted to the story?
If you want to read more about this and what's going on, check out an article in the Examiner. Have you already created a Pinterest board for your book? If so, will it go live now or after the book is published? What folders are you creating?
6 months ago