As a result of last year’s one-day release, ten hardbacks went on to earn more than one million pounds over the Christmas holidays.
Century publishing director Ben Dunn said a "significant number" of releases would be non-fiction, reflecting wider trends within the industry. "Now more than ever, selling non-fiction outside the Christmas window is becoming impossible," he said.Over in the UK, book sales are down overall, just like they are here in the states. Even so, I’m thinking, man, the push to buy for Christmas just keeps coming earlier and earlier. Here in central Texas, we’re still reaching in the 100+ degrees, so buying for Christmas is far from my mind.
Graeme Neill, news editor of The Bookseller, said: "Publishers see it as critical as a means of establishing their book in the public eye as early as possible.
How about you?