I was doing my usual search for today’s post and found an article about e-publishing.in the Los Angeles Times called Book Publishers See Their Role as Gatekeepers Shrink.
The more I read, the more I thought, okay this is nothing new. It started out talking about Joe (JA) Konrath who plans to publish all his books in e-form as soon as he gets the rights back.
That way he'll be able to collect 70% of the sale price, compared with the 6% to 18% he receives from Hyperion.Yeah, we’ve heard that before. The article mentioned a few more authors, Seth Godin, Greg Bear and others, who are switching. I was about to click away when I came to the last line:
Godin, 50, said he realized that he no longer needed a publisher to distribute his work or to find an audience: He had cultivated a following of millions through his blog and speaking tours.And there you have it. The gold key to success in e-publishing (other than creating a great book). Build your readership. Build your platform. Get your name out there on the Internet. When possible, book speaking engagements and ask to sell your books at the back of the room. Get on TV and radio. Get mentioned in papers. Along with the other fifty things you have to do, work your way up the ladder so that readers know you and snatch up your books. The key, apparently, is marketing.
Speaking of marketing … Mary Kennedy came by last Thursday on her blog tour. She sent me an email to say she’d chosen the winners of a copy of her book. Congratulations to:
As a pre-published or published author, what are you doing now to make your name known?