A blog entry on PennLive serves double duty for writers. First off, it gives good advice on finding an agent. The author of Writers Gone Wild, Bill Peschel, lists and explains these steps:
Take a Class
Join the Club
Create Your Query
Prepare to Propose
Go Agent Hunting
Beware of Scams
Sign on the Line
The Path to Publication
These steps work for both fiction and non-fiction, although if you write fiction, in my opinion, you can skip “Prepare to Propose” in your action plan.
The second duty this article does is show how you can promote your book without making a hard sell and turning off possible readers. Yes, Peschel mentions his book in the second paragraph. And, yes, he includes a large image of his book cover. Then in the final section, he lists examples from his book of Publishing Perils. But the majority and the focus of his piece is on giving valuable advice to other writers. He doesn’t mention the book throughout the piece over and over. He never asks you to buy his book – not even as a wrap-up at the end of the piece.
He mentions the book, gives examples from it, shows the cover. He never hard sells. And he provides information worth reading. That’s how to sell your book without sounding like you’re trying to sell your book.
What do you think? Do you prefer the soft sell or the buy-my-book sell?
4 months ago