Is it how well the author is known? Maybe not. Oprah is huge, but the book Oprah by Kitty Kelley has only sold 115,000 copies, according to an article in The Associated Press.
Is it when a big celebrity dies? Apparently even the death of Michael Jackson couldn’t produce more than a couple of briefly best-sellers:
Only a couple of Jackson biographies, briefly, were best sellers, among them Ian Halperin's "Unmasked" and J. Randy Taraborrelli's "Michael Jackson," an updated edition of an older book.According to The Associated Press, the key to making a celebrity tell-all a best-seller is to have the celebrity involved in the writing, either by doing the writing themselves or active in providing information to the writer or ghostwriter. It apparently also helps if the celebrity has something to say.
I don’t buy celebrity books. Do you? If you do, do you feel like you got your money’s worth? Is there a celebrity whose book you would buy?