We’ve talked here about building your platform as an author. This is especially important if you write nonfiction, but it’s becoming more important for fiction writers.
I came across a blog on building your brand. It’s not for writers specifically, but the information can be applied to writers. A post this month, in particular, is one that you as a writer can relate to. The blog is called Personal Branding Blog and the post I’m talking about is “Why it Takes More than Information to Write a Brand-Building Book.”
Writing a brand-building book would be especially helpful for a nonfiction author, but even for a fiction author, if you want to create a “brand” for yourself, you can write a nonfiction book on that brand and sell it at book signings and speaking engagements - and not only make money, but increase your recognition and exposure. If you’re not sure about this, check out L. Diane Wolfe who writes YA fiction, but has branded herself as Spunk on a Stick and has five books in her Circle of Friends series -- as well as her nonfiction book, “Overcoming Obstacles with Spunk! The Keys to Leadership and Goal-Setting."
If you’re thinking of writing a nonfiction book to build your brand, the article lists 7 characteristics of successful nonfiction books: Empathy, Perspective, Organization, Titles, Blog, Commitment, and Discipline. Click over to the article to read author Roger Parker’s full explanation of each characteristic.
Other than Diane, any of you have nonfiction books you’ve written which are helping you brand yourself?
4 weeks ago