She gets a lot of her own information through social networking and bloggers.
In the future, some authors will tweet, blog, and make video, but Stier is quick to point out that you can’t make authors into someone they’re not.
“Gary [Vanderchuk]would be the first to tell you, you know, 'Use what medium is most native and comfortable for you.' So if you're not comfortable on video, don't do video if you're comfortable with words,” she said.
“I do believe that the internet is the ultimate engine behind 'the cream will rise,' because, you know, we were talking about word of mouth before. If something's not great, then it's not gonna rise. The people will speak.”For most of us, “word of mouth” has always been the way to sell. We’re just using different and more mouths now.