Sometimes, although not very often, you’ll see an ad on TV that’s for a book or a particular writer -- an ad that gets seen by thousands or maybe even millions and you think, man, the only writers who can afford that kind of promotion are the big names who have big publishers footing the bill. So true.
Maybe not so true anymore.
There was a blurb in a recent Publishers Lunch about Google’s TV advertising program. That Publishers Lunch piece directed me to Slate where there’s a video about how Slate created their own national television ad. It doesn’t take much to see how you, the average author, could do it too. How much it would cost you depends on how tech savvy you are in putting together your short ad and on when and where you set your ad to run.
It could cost you hundreds or thousands. You could schedule it to run in the wee hours of the morning on off-cable channels to keep the cost down (you choose the channels), but still be seen by thousands. Will it result in sales? Maybe. It’s a new Google program, so it’s not been tested extensively. Of course, a lot would depend on when it runs, how good the commercial is, who sees it and a lot of other factors. The video also tells you how Slate went about tracking their results.
To see the video, you may have to watch a 15 second Starbucks ad before the three and a half minute video plays. I’m going to attempt to post the video here. If it doesn’t work, you can see it online by going to: http://slatev.com/video/how-i-ran-ad-fox-news/
Anybody interested in trying this?
5 weeks ago