Wednesday, October 14, 2009

Cheerio! Books!

If you have young kids, then you’ll probably like a new campaign by Cheerios®. They’re putting six million children’s books inside boxes of cereal this Fall. Their aim is to provide bedtime storybooks for kids ages 3 to 8, and the books will be printed in both English and Spanish. They’ll also be making a financial donation to First Book, a children’s nonprofit that gets books to children from low-income families.

Here are the books included in this year’s campaign:

Junkyard Fort, by Jon Scieszka, and illustrated by David Shannon, Loren Long and Dave Gordon.

Tea for Ruby, by The Duchess of York, Sarah Ferguson, and illustrated by Robin Preiss Glasser.

Sleepyhead, by Karma Wilson and illustrated by John Segal.

Ballyhoo Bay, by Judy Sierra and illustrated by Derek Anderson.

What's Under the Bed?, written and illustrated by Joe Fenton.

The cereal boxes will have a cut-out window so you can select which book you want.

Here’s a snippet from the Reuters article:
This is the eighth year of the Cheerios Spoonfuls of Stories program, and over the past eight years, Cheerios has distributed more than 40 million books inside Cheerios boxes - and given $3.2 million to First Book.
I don’t have young kids, so I won’t be especially buying Cheerios for the books, but I already buy Cheerios, so I’ll probably end up with a book or two. I like the idea of giving books with cereal. How about you? Do you think it’s a good idea? Or just a scheme to get folks to buy the cereal? Or both?

TweetIt from HubSpot

40 comments:

  1. I think whatever the impetus, the result is a good one. I don't have kids either but would love to find a surprise in my Cheerios.

    I'll send this along to all my friends with children. Thank you for the information. I especially like that the books to be find are listed here. I wonder how they chose them?

    ReplyDelete
  2. Regardless of whether it is a marketing gimmick or not, I think it is a great idea. They are thinking of books and reading, and to me that is more than enough.
    Wish we got Cheerios in India- would love to be able to collect the books.

    ReplyDelete
  3. Well, if it is a gimmick, at least it's in the right direction. Kudos to Cheerios!

    ReplyDelete
  4. Better than just reading the back of the cereal box. :) Yay for Cheerios!

    Elizabeth
    Mystery Writing is Murder

    ReplyDelete
  5. Yeah Cheerios did that over here in Australia. We ended up with six of the same book:) But I loved the idea.

    ReplyDelete
  6. I think it's a fantastic idea, but I never buy cereal.

    ReplyDelete
  7. This is one time I don't care if it's a marketing gimmick. It's a good gimmick. Anything that helps get kids reading or helps parents provide books for kids to read is fine by me.
    karen

    ReplyDelete
  8. This seems like a win-win situation for both Cheerios and the public. I think that it's great that big corporation (albeit with an ulterior motive) is getting behind reading and literacy.

    ReplyDelete
  9. Tabitha, parents can, hopefully, avoid getting multiple copies of the same book this time. Cheerios has a viewing window so you can see what book is inside.

    ReplyDelete
  10. I'm sure there's a financial motivation to the cereal and the publishers, but that's the nature of business. I love it, putting all those books into families' hands. Kudos to them.

    ReplyDelete
  11. Hooray for books in any form!!! I actually ended up with a couple of those last year. They were very entertaining.

    ReplyDelete
  12. We occasionally buy Cheerios, so I'm hoping I end up with one this year.

    ReplyDelete
  13. FINALLY! Someone putting something educational in a box of cereal. Good for Cheerios!

    Jen

    ReplyDelete
  14. Excellent!

    Much better than toys that don't work or break after five minutes.

    McDonald's should take the hint.

    ReplyDelete
  15. Great idea. Both authors and the kids will benefit. Wish I were one of the authors!

    Morgan Mandel
    http://morganmandel.blogspot.com
    http://acmeauthorslink.blogspot.com

    ReplyDelete
  16. Great idea, Morgan. All kids' meals could come with a book.

    ReplyDelete
  17. Kudos to Cheerios! I don't know if this campaign is up in Canada, but I will look next time I'm in the grocery store.

    Elspeth

    ReplyDelete
  18. Fantastic idea! Guess I'll have to stop buying Special K® Protein Plus cereal.

    While I won't get all the protein with the other one, there's a book!

    And I can always go hunt for soybeans...

    ReplyDelete
  19. I love it! As a budding children's writer, I wish the Cheerios age group would expand to ages 9-12.

    Jean
    http://advicefromeditors.blogspot.com/

    ReplyDelete
  20. This comment has been removed by a blog administrator.

    ReplyDelete
  21. Oh it's a marketing ploy, but it's a good one!
    Might really help out those authors & publishers, too. Remember what happened when Cambell's Soups gave out a free Chicken Soup For The Soul book for three can labels? And look where those guys are now...

    ReplyDelete
  22. This comment has been removed by a blog administrator.

    ReplyDelete
  23. This comment has been removed by a blog administrator.

    ReplyDelete
  24. Well, this might encourage me to buy Cheerios! I love the cereal, and a book to boot? Maybe? Cool!

    ReplyDelete
  25. Campbell's soup and Cheerios. Maybe they'll start a trend. I like it.

    ReplyDelete
  26. I like the idea, and I even buy Cheerios. :-) If I get some books, I will have to donate them to the local library as all of my grandchildren are reading in upper levels.

    ReplyDelete
  27. I like the idea. I mean, what can compete with a book for a child's man in the eyes of the parents? Well, matbe that shiny Cap'n Crunch decoder ring.

    Stephen Termp

    ReplyDelete
  28. This comment has been removed by a blog administrator.

    ReplyDelete
  29. This comment has been removed by a blog administrator.

    ReplyDelete
  30. I adore this idea! And I don't have young children. But I used to work for a bookstore and they're never too young to start loving books. And the younger, the better readers they are.

    ReplyDelete
  31. I was just saying a few months ago how sad it was that cereal companies no longer put toys in cereal boxes. Now they do the whole "box top sendoff" thing. It's just not the same. What a great idea to put books in there!

    ReplyDelete
  32. A decoder ring? Cap'n Crunch has those? Ooh, I'm going to look next time I'm in the grocery.

    ReplyDelete
  33. It's a fantastic idea. We still have little toys in some of the cereal boxes here.. books are better.

    ReplyDelete
  34. Great idea, whether it's a marketing ploy or not. Making books fun is a wonderful way to encourage kids to read.

    Lillie Ammann
    A Writer's Words, An Editor's Eye

    ReplyDelete
  35. Great idea, whether it's a marketing ploy or not. Making books fun is a wonderful way to encourage kids to read.

    Lillie Ammann
    A Writer's Words, An Editor's Eye

    ReplyDelete
  36. I was at the grocery store yesterday and I checked the cereal aisle. The books in Cheerios weren't available yet, at least not here. It always seems like something is advertised, but down here in TX, we don't get it until months later.

    ReplyDelete
  37. Cheerios have only just arrived here in Cyprus,so I won't get too excited about free books yet ;0

    ReplyDelete
  38. The eighth year? I don't recall ever seeing these before. Maybe I just wasn't paying attention. But I do buy Cheerios, you'd think I'd of noticed. Jeeze. :p

    It's kind of cool that they are in English and Spanish. They could be useful for older people (high school, college) who are taking Spanish at school. After all, we learn to read English by mastering Goodnight Moon before ever thinking of taking on The Great Gatsby.

    Hat's off to GM for supporting children's literacy. Great program.
    ~jon

    ReplyDelete
  39. Awesome! I hope they are in Honey nut ones! But I will tell my daughter for my grandson!

    ReplyDelete

Related Posts Plugin for WordPress, Blogger...