Books from Blogs

When you think of The Washington Post, you don’t usually think “funny.” But this past Sunday, Gene Weingarten was funny in his article, Can I Has Money? It’s about books being published and which ones are pulling in the big advances.

The point I am trying to make is that it is very, very difficult to get a book published, which is why I am dismayed by a hot new phenomenon in the publishing industry: People who cannot write are getting fat book contracts for work they didn't do. I'm talking about certain kinds of bloggers: people who run Web sites that subsist on things like reader-submitted snapshots of dogs in stupid outfits or photos of big plates of greasy food.

He cites one blog in particular:

The Web site Lolcats.com, which features photos of people's cats paired with illiterate captions, has become a book called "I Can Has Cheezburger?" which has sold more than 100,000 copies. (This is more than twice as many copies as my three books have sold, altogether, and that's counting the fact that, like all authors, I lie about my sales.)

Okay, two questions for you:
1. What do you think about this trend?
2. On what subject matter should I create a new blog that’s got to be totally stupid and picture heavy?