Except, of course, it’s true. According to the Wall Street Journal,
HarperStudio has signed a seven-figure, 10-book deal with Gary Vaynerchuk, a 33-year-old Belarusian-born wine retailer from New Jersey, who, except for a talk show appearance here and there, is basically unknown in mainstream media circles.He’s not a writer. Doesn’t even read books. So how does a guy like that get such an offer. What does he have? He has a platform. The Wall Street Journal says:
But in the world of the Internet, he is a Twitter phenom, with 145,000 followers hanging on his every tweet. What began as a daily video blog about wine has become a self-help, business-advice juggernaut, with "Garyvee" as chief engineer.Now, you might think, okay, seven figures split over ten books, that’s not like way over the top, even for a relatively unknown. Here’s what SmartBrief had to say about his deal:
And he does seem to have special powers of persuasion: the first time he visited the Harper offices, sources say, he wowed the troops by sitting down at the computer and tweeting about the HarperStudio blog, The 26th Story; the group then watched in real time as thousands of people descended upon that blog.
Gary Vaynerchuk, host of the Wine Library TV" video blog, has turned personal branding into an art form. Now comes word that he has signed a 10-book publishing deal worth at least $100,000 per book. But here's the kicker: Vaynerchuk has negotiated a 50-50 revenue-sharing deal with publisher HarperStudio, giving him a bigger stake in the books' success. In the staid book-publishing industry, Vaynerchuk's contract could be the start of an entrepreneurial revolution.I say, Wow. Wow. Wow.