No need to guess where I am today. I’m still in Miami - hey, a girl’s gotta eventually spend more than one night in a city. But, next week, I’m off again.
We’ve talked about spending time building up your core brand and loyal readers. But if you want to expand, and I know you do, you’ve got to reach out to the Internet world.
To do that, you’ve gonna have to Feed, Ping and Tweet.
Put a Feed button on your blog. That’s Feed as in an RSS Feed. A feed sends out notice to the world that you’ve put a new post on your blog. Think of it as syndicating. I use FeedBurner. I also have a way for readers to Follow me or Bookmark me. They can subscribe to me via FeedBlitz. Make it convenient for people to follow you easily.
Even though I have an RSS Feed, I ping myself as well. After my post goes live, I go to Ping-O-Matic and with one keystroke, I make sure a ton of services know I’ve put up something new. Another type of pinging I do is to let my social networks know I’ve got a new post up. For that, I use Ping. I choose the social networking sites I’m on, like Twitter, LinkedIn and Blogger, type in a short message, click and out it goes. But I don’t do that more than once a day.
A great way to get the word out is to Twitter. It’s easy, it’s fast, it’s addictive. You create an identity, find people to follow, people will find you and follow you, then you tweet. Not once a day, not twice a day, but several times a day, over the course of the day. The longer you’re a part of Twitter, the more followers you’ll get. They’re not all online at the same time, so you tweet your blog three, four times a day, spread out. You include the link to your blog. You make your tweet interesting so people will want to click over and read what you have to say. But remember… Twitter is a way of socializing. Interact with others on the board, tweet about other things than just your blog. Don’t become that annoying Twit who is constantly selling and whom people go un-follow. Incidentally, if you’re on Twitter, you can click the little “Tweet This” bird at the end of this blog and tweet this post. It will automatically write the tweet and provide the link - but you can also delete the automatic wording and put in your own, if you want. And if you're new to Twitter or an old hat, but aren't following me, follow me and I'll follow you.
Feed, Ping, Tweet. Do it. It’ll bring readers to your blog.
Whew! A week of talking about Social Networking. I’m pooped. Okay, not totally pooped. I’m gonna go tweet and ping now.
6 months ago