Populous conducted a poll of 1,500 people for the National Year of Reading campaign and found that both men and women lie about their reading material to potential partners. About 46% of men admitted they had lied, while a lower 33% of women said they had lied in order to impress friends or possible mates. Seventy-four percent of teenagers, on the other hand, pretended to read social networking papers or song lyrics. Men were more likely to lie in order to appear romantic or intellectual.
So men, women, teenagers, seniors, mid-lifers, we all lie about our reading habits. Why?
Honor Wilson-Fletcher, director of the National Year of Reading campaign, said:
I love the fact that every generation seems to know that it can help us all increase our potential appeal in the search for love and romance. For all the talk of our superficial obsession with beauty, it looks like underneath it all we know that brains contribute to sex appeal too.